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I haven't had much time to read about this store but I think it is pretty disappointing.
Besides having a 'gaming zone' (Which I am not even sure what that entails) it is wayyy to much of an Apple Store knock off.
The store design is VERY disppointing and looks like 'less white' vesion of the Apple Store. The lay out is exactly the same. Microsoft will not get ahead by copying the strategies of it's competitors. I was really hoping to see something much more innovative.
I do think these stores will help strengthen the brand by helping it come to life. And if Microsoft does it right they will be able to build much stronger, long lasting relationships with customers.
Oh and the changing panoramic screens are gorgeous... Very gorgeous.
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"House music is the soundtrack to the more deviant, exciting, rebellious side of life." -Lawler
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