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Basically what we are doing is pushing our Djs profiles in the faces of the people that counts. Our primary focus is on promoters and booking agencies. Obvously we could try and get the average joe bloke to book them, but what are the chances.
So we are aiming for established companies that have results. These are contacts that I have built up personally over the last ten years plus thousands more from my colleagues, web sites that have contacted us and visa versa.
We have a monthly mail out that goes to MAJOR players in the UK, and the important underground (as always), we have hundreds of contacts in US plus more around the globe.
This mail out is in printed form and goes by snail mail. This is our main cost for promoting Djs.! We would and do do it by email but i find the response rate is not so good as emails can be deleted, lost, not opened all to easly.
The profiles of our Djs is the main point in this mailing and urging them to keep their details somewhere and if they want they can book them DIRECTLY. No middle man, mark ups; nothing! So Djs benefit from this greatly.
We don't ask for one penny, cent, duetchmark, potatoe!! And from then on all correspondants goes from the Dj to the agents etc. We dont control who plays where, when and for how much. It is total in control of the DJ.
Also we have started other offline activities in industry magazines such as DJ. We about to start a MASSIVE direct mail marketing strategy that will reach thousands of 'hot' contacts (people that might be interested to definatley interested). This is going to be done mailny using a piggy back method, but we are still waiting for more Dj to make it more viable.
We do individual Dj profile mailings awell. These consist of a professional CV with our letterhead sent to the right contacts. Say your a DnB Dj we would specifically hammer their (labels, agents related to DnB) post box with your info.
Other benefits of joining:
- we have Dj consulataion 24/7/365. Any problems, hintntips..
- we give you your own page and email address
- Record company/ agents recommendation. We want you to succeed.
- global marketing
- Record pool submission
- The chance to get FREE records!!
- We can sort the copyright of your DJ name out and any other industry papers
- We are aiming to get cheaper vinyl cutting through an optin system, where we can get presses dirt cheap!!
- Plus lots more
Hope that answer everthing.
Its in your benefit to join really. So dont miss out.
The higher our profile and reputations of our Dj the more work we all get. (I Dj aswell, and so do alot of my mates) so we all benefit from the contact we make.
Hope to hear from you soon
http://dancedjsonline.com
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