Interesting article on Beatportal.com about the SHM track that went to #1 in a few days.

http://www.beatportal.com/feed/item...omy-of-a-1-hit/

Personally, I think that although it makes some good points, it is a bit oversimplified. The things it talks about doing are a lot easier when you've already got a crew of established worldwide names like the SHM guys. Points such as "Make a great record" and "Create a great brand for yourself" are easy to talk about and much harder to accomplish, although I think the article does try to address that somewhat.

Anyway, interesting read for the new and upcoming producers out there.

that track is basically the worst track ive ever heard so im reading this with great skepticism. i dont really want to be anything like the terrible swedish cheesy sellouts. and not only does their music sucks, they are complete assholes too. worst attitude within edm i have witnessed.

I totaly agree, just terrible track.
But it is quite simple, they`re mostly festival djs, and they use that good vibe on festivals to promote their crappy tunes. I remember them playing at EXIT festival last year, they were just terrible, crappy track selecton, crappy flow and vibe, and in some segments even crappy mixing. And somehow crowd was so happy and everyone danced, but it wasnt cuz of their music, its because festivals have that good and positive vibe, and partly because Moby killed it before them :P

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Originally posted by 19503 that track is basically the worst track ive ever heard so im reading this with great skepticism. i dont really want to be anything like the terrible swedish cheesy sellouts. and not only does their music sucks, they are complete assholes too. worst attitude within edm i have witnessed.

For what it's worth, I didn't really like the track either, but then again there is a lot of music that gets hyped that I don't particularly like. It just seems to reinforce the theory that its more about that marketing than the music.

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Originally posted by Eric J For what it's worth, I didn't really like the track either, but then again there is a lot of music that gets hyped that I don't particularly like. It just seems to reinforce the theory that its more about that marketing than the music.

I think you're right. The UK market is especially bad, not that it exactly translates to EDM though which is less marketing driven.

There was this great expose done by king pedo (not joking - long story) - Jonathan King.

He was very famous as a radion DJ and he took the Daughter of a Cabinet Minister (Edwina Curry's Daughter) and promoted the hell out of her upcoming debut single. After a fair amount of work and negotiation, he got a guarantee for at least the #2 national chart based solely on levaraged marketing with the large retailers and distributors.

He then blew the whistle the night before it was due to be released - the best part was: they hadn't even recorded a song. It was all just marketing an bullshit and they'd managed to secure a "hit" record.

As for the SHM, I have no idea what the hype is about. They play cheesey crap-house-pop records and wave their arms about a lot.

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Originally posted by DJ RANN ...EDM though which is less marketing driven.

It's not as though they're trying to do without marketing, though. I would say, to the credit of this statement, that it tends to be more focused, although lacking refinement. Most of it (at least I find it) is massively obnoxious.


Interesting story RE: expose'. Is there a link to it?

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Originally posted by EddieZilker It's not as though they're trying to do without marketing, though. I would say, to the credit of this statement, that it tends to be more focused, although lacking refinement. Most of it (at least I find it) is massively obnoxious. Interesting story RE: expose'. Is there a link to it?

It was so long ago (1997) that there's hardly any info on it.

The only thing I can find was from sinitta's (late 80's early 90's pop tart) wiki:

"Also in 1997 Sinitta's vocals were used for the fake single, You Can Do Magic by the fictitious group The Mojams.[citation needed] The single produced by her former hitmakers, Mike Stock & Matt Aitken was created for the ITV TV investigation programme, The Cook Report with journalist Roger Cook in an endeavour to expose underhanded business practices in the music industry, known as 'hyping' where record labels buy their own music into the charts. Debbie Currie, daughter of the controversial former British Government health minister, Edwina Currie was used as the face for the singer and single. Sinitta was not credited on the single. With her music career in decline, Sinitta returned to the stage."

Jonathan King was the presenter and Cook did the research AFAIK.

These guys absolutely wrecked EDC this year IMO

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Yeah, nothing really groundbreaking in that article but it was a interesting read. No big surprise....marketing works!

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i accidentally caught hanna montanah singing... what a bad voice, absolute amateur but she is a rockstar. LIke in the GTA San Andreas game "I can make every idiot a star, don't kill me please"

If you have $ you can invest in this or buy houses, gamble... money is all in this world.

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Originally posted by Rodri Santos i accidentally caught hanna montanah singing... what a bad voice, absolute amateur but she is a rockstar. LIke in the GTA San Andreas game "I can make every idiot a star, don't kill me please" If you have $ you can invest in this or buy houses, gamble... money is all in this world.

She's not a bad singer at all.

All of those child singers usually aren't very skilled for the reason that they want other kids to sing along.

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Originally posted by dj_alfi change your avatar for fucks sake.

Beatport -

'We get between 7,000 and 15,000 new releases a week'

'I know this seems obvious, but in my 30+ years (I know, really) of selling records, one thing is always true: most releases suck'




No wonder most tracks never make an impact.

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