This is good for dance music in the US. It'll be interesting to see what song he picks...

Wonder how this thread will turn out..

quote:

Originally posted by osterzone This is good for dance music in the US.

Why do you say that?

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This is, of course, the only reason I'm watching the VMAs tonight.

Also, is it just me, or is it really weird that a pretty good chunk of the audience tonight will no doubt be watching because Deadmau5 will be DJing, and yet that fact is NEVER advertised?

quote:

Originally posted by Acton Why do you say that?

EDM is a product. You have to get people interested in a product before they buy into it, and deadmau5's performance tonight is a sales pitch for EDM.

He's sharing the same stage as Lady Gaga, Justin Beiber, Eminem, Linkin Park, etc.- each artists that can sell out any arena in any place in the world, some even football stadiums too. So millions of people will be watching tonight.

If he can get people to buy into the product, then they'll eventually branch off into other parts of EDM. Nobody gets into a particular genre of music and only listen to one artist. People here got into trance in the early 2000's through mainstream guys like Tiesto and AVB, but now they listen to obscure tech-house, techno, etc. Those genres get ZERO airplay on US radio, so the gateway for those people to discover that music were the mainstream guys.

So basically deadmau5 is like a salesman tonight. If more US people get into EDM, there will be more international DJ bookings here, more exposure for the industry...more money. It's not an overnight effect, but people have to develop an interest in EDM somewhere.

quote:

Originally posted by Scrittah Also, is it just me, or is it really weird that a pretty good chunk of the audience tonight will no doubt be watching because Deadmau5 will be DJing, and yet that fact is NEVER advertised?

I highly doubt that very many people are tuning in for deadmau5. Have you forgotten that like 80% of the US populous likes Lady Gaga, Eminem, Linkin Park, etc?

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quote:

Originally posted by osterzone EDM is a product. You have to get people interested in a product before they buy into it, and deadmau5's performance tonight is a sales pitch for EDM. He's sharing the same stage as Lady Gaga, Justin Beiber, Eminem, Linkin Park, etc.- each artists that can sell out any arena in any place in the world, some even football stadiums too. So millions of people will be watching tonight. If he can get people to buy into the product, then they'll eventually branch off into other parts of EDM. Nobody gets into a particular genre of music and only listen to one artist. People here got into trance in the early 2000's through mainstream guys like Tiesto and AVB, but now they listen to obscure tech-house, techno, etc. Those genres get ZERO airplay on US radio, so the gateway for those people to discover that music were the mainstream guys. So basically deadmau5 is like a salesman tonight. If more US people get into EDM, there will be more international DJ bookings here, more exposure for the industry...more money. It's not an overnight effect, but people have to develop an interest in EDM somewhere.

I think it's a possibility it could improve electronic music's accessibility to a wider market but, the fact he is doing the MTV Awards indicates that much of that has already occurred. Really, it seems like the established music industry is merely acknowledging that much of their market share has migrated to this and they're playing catch up.

In terms of improving overall quality, Deadmau5 and his peers haven't done much for that. While capable to putting together quality tunes, Mau5 simply hasn't and with Guetta, Tiesto, and AvB inasmuch humiliating themselves with long-standing fans and insiders, any resulting trend will likely be for the music industry to follow the established continuum and continue to put out dumbed down crap which will only ever appeal to the largest cross-section of the market-share.

As was predicted when techno (house, trance, et al) first started moving into the mainstream, quite a few years ago, carpetbaggers, like Ian Van Dahl, have leached onto it with a quick ability to churn out Top 40 music with Dance Club sensibility. Mau5's performance tonight is yet another notch on the time-line, illustrative of a decline towards an acceptable level of mediocrity predicated on its ability to achieve, not a furtherance of music, but the largest segment in its market.

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quote:

Originally posted by EddieZilker I think it's a possibility it could improve electronic music's accessibility to a wider market but, the fact he is doing the MTV Awards indicates that much of that has already occurred. Really, it seems like the established music industry is merely acknowledging that much of their market share has migrated to this and they're playing catch up. In terms of improving overall quality, Deadmau5 and his peers haven't done much for that. While capable to putting together quality tunes, Mau5 simply hasn't and with Guetta, Tiesto, and AvB inasmuch humiliating themselves with long-standing fans and insiders, any resulting trend will likely be for the music industry to follow the established continuum and continue to put out dumbed down crap which will only ever appeal to the largest cross-section of the market-share. As was predicted when techno (house, trance, et al) first started moving into the mainstream, quite a few years ago, carpetbaggers, like Ian Van Dahl, have leached onto it with a quick ability to churn out Top 40 music with Dance Club sensibility. Mau5's performance tonight is yet another notch on the time-line, illustrative of a decline towards an acceptable level of mediocrity predicated on its ability to achieve, not a furtherance of music, but the largest segment in its market.

But throughout history, you've always had popular artists producing generic mainstream stuff just for sales. It's part of the lifeblood of the industry.

One artist making mediocre music doesn't mean thousands of other artists will follow suit.

quote:

Originally posted by EddieZilker As was predicted when techno (house, trance, et al) first started moving into the mainstream, quite a few years ago, carpetbaggers, like Ian Van Dahl, have leached onto it with a quick ability to churn out Top 40 music with Dance Club sensibility. Mau5's performance tonight is yet another notch on the time-line, illustrative of a decline towards an acceptable level of mediocrity predicated on its ability to achieve, not a furtherance of music, but the largest segment in its market.

Nonsense. You're taking an extremely US-centric perspective and trying to apply it to European acts like Ian Van Dahl. Do you think cheesy pop-dance wasn't invented until Americans started caring about dance music?

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quote:

Originally posted by SYSTEM-J Nonsense. You're taking an extremely US-centric perspective and trying to apply it to European acts like Ian Van Dahl. Do you think cheesy pop-dance wasn't invented until Americans started caring about dance music?

By cheesy pop dance are you referring to stuff like Cascada "Everytime We Touch" or Armada vocal trance?

quote:

Originally posted by ziptnf I highly doubt that very many people are tuning in for deadmau5. Have you forgotten that like 80% of the US populous likes Lady Gaga, Eminem, Linkin Park, etc?

Probably true, but you'd be suprised how many people at my school (where a good chunk of the students think Led Zeppelin is Jimmy Page's name) recognize deadmau5's name, even if the only thing by him they know is Strobe.

I thought you said you weren't going to post to MD.

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