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The music industry and the poor state it is in now - what about the future?
Read the full post below this quote.
In short I want to know your view on the following:
| quote: | By Storyteller further down this topic
Maybe I should formulate my question more exact: If you where a record label, or just an independent artist and have to live of the revenue generated by your music (and music-related) product(s), what would you do to make it a viable business? How would you stand out? How would you differentiate yourself from all the others in terms of marketing/communication and perhaps the use of the online possibilities? Would you intentionally move to offline media? What business model do you think will be the potential savour of the music industry
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Laurent (Lolo) said this in another topic. The music industry is changing it's strategy, finally. Something big seems to be around the corner.
I just read this quote in another topic:
| quote: | Originally posted by DJ RANN
I'll never use spotify as it's criminal how little they pay to artists (and my problem is not with the fact they give exposure to artists (blah blah blah), but that they make a lot of money as a commercial entity and pass fuck all of it along to said artists). In that respect i prefer piracy, at least there's not a corporate entity making money off it, but that's a different discussion. |
That raises a big question; What would be viable new business oppurtunities for music? How could an artist/label create revenue in these times where earning an income with releases is no longer a fact? Is Spotify genuis or a bunch of criminals?
In this case I wholeheartedly welcome Spotify. I personally think it's a brilliant development. Sure, it might not pay well for the artists but people (especially majors in the music industry) need to realise that times are changing. Spotify fits in the state of mind of our generation (get a lot, anywhere, for little in exchange). From what I've read in the past Spotify is not yet profitable. But they're one of the few that actually created a new source of revenue for artists in a time where the revenue is declining, thus I can only say this is a very good initiative.
The state this music industry is in is appalling. Majors holding on to their old ways trying to impose copyrights on users by sueing, or by sueing new platforms that try and bring something new to the table. If you can't beat em, join em! Why not turn it around and see how you can beat illegal mp3-sites by offering a more interesting product yourself?
My main question would be this one as written earlier:
How could an artist/label create revenue in these times where earning an income with releases is no longer a fact? Keep in mind that a lot of people expect to pay very little or nothing at all for great products and that this attitude is really hard to change. I am just curious to see if anyone has any idea on how te create an interesting revenue stream with music. What could revolutionize the music industry as we know it know, what could be the next best thing now that streaming from 'the cloud' is a hot item like it is now?
Flame on guys!  .
PS: I don't want to focus too much on what actually might be the cause of the problem. I'd rather hear how you think this could be solved.
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| quote: | If less is more think about how much more more would be.
-Frasier |
Last edited by Storyteller on Apr-29-2011 at 01:07
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