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This is the new paradigm of web design -- hide as much as possible, parallax scrolling, staggered div fields (Pintrest, Facebook's timeline)...
I personally cannot stand the current trend of post-Web 2.0 design. There are some very serious issues product owners need to address with the smoothness that comes with these new layouts. The most noticeable, for me, is the lack of borders. I find it very frustrating when trying to gather what is on a page. Plus, all the extra junk to make a page look cool can slow down my preferred browser Firefox.
It's all downhill from here.
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