Ello, hope you and yours all had a great Christmas and will have a MASSIVE New Year.

I would appreciate your help please. If you find a moment to complete this quick electronic dance music survey it will be much appreciated, contributing to a University assignment I am currently working on, analysing worldwide trends in the market.

http://www.surveymonkey.com/s/BZSGKFX

Thanks in advance X

___________________
myspace.com/outrageuk
myspace.com/backlashrecordsuk
myspace.com/whisperaudio

Last edited by Outrage on Dec-30-2012 at 11:32

This survey contains many flaws I recommend you fix before asking people to fill it in, otherwise you will get a very average mark for your assignment. However, I suspect now you've already put it out there you have no intention of amending it.

___________________
Mixes:
> Maximum Elevation [Progressive House]
> DI.FM 26th Anniversary Guest Mix [Progressive House]
> Live @ Dance:Love:Hub London, 11.10.2025
> Higher Peaks [Progressive House]
> Dance:Love:Hub Afterparty (The Return) 23.11.24

Like these sets? Come see me play live at Kibosh in Manchester: https://www.instagram.com/kibosh.mcr/

quote:

Originally posted by SYSTEM-J This survey contains many flaws I recommend you fix before asking people to fill it in, otherwise you will get a very average mark for your assignment. However, I suspect now you've already put it out there you have no intention of amending it.

Thanks. Its preliminary, and I am open to suggestions ?

___________________
myspace.com/outrageuk
myspace.com/backlashrecordsuk
myspace.com/whisperaudio

Bass music, that sounds amazing. I'd love to hear a crossover between "bass music" and dubstep.

___________________
Check out my Goa mix and Darkpsy Mixes here

quote:

Originally posted by Psyshell Bass music, that sounds amazing. I'd love to hear a crossover between "bass music" and dubstep.

Yeah, I hear that. Its an umbrella term that is becoming used more and more. My point and a part of my research is to see if the next generation of consumers and listeners are actually aware of original genre ethics, history and culture. Or is it just becoming an amalgamation of all genres and sub genres, which is what I can sense and see happening.

___________________
myspace.com/outrageuk
myspace.com/backlashrecordsuk
myspace.com/whisperaudio

Okay.

1. The available answers for Question 2 overlap. "Soundcloud" and "Youtube" surely fall under "Computer", while "Radio / mixes / podcasts" could fall under any of the other answers. For example I listen to a lot of mixes, but I do so on my MP3 player, on my computer or on the stereo. You need to come up with a clear idea of what you're actually trying to learn. Is it medium (MP3, vinyl, CD, etc)? Is it format? (Album, single, compilation, podcast, etc)? Is it device? (MP3 player, laptop, home stereo, car stereo, etc)? All of these are mashed together in this question.

2. Both the available answer sets for Questions 3 and 4 need numerically specifying. What is the difference between "Extremely often" and "Very often?" Without giving a concrete option ("Every day", "Every week", etc) your data is going to be extremely unhelpful because every reader can have a different idea of what constitutes "Very often".

3. Your list of genres for Question 9 should really be expanded, although depending on what course you're studying your tutors might not have a clue about available genres. I would recommend taking some sort of standardised list, such as Beatport's genre list, so you can explain in your write-up that Beatport is an industry leading sales outlet that dictates these genre terms. Referencing an important market figure rather than just a semi-random list of genre names you could think of would be preferable if your aim is to "analyse worldwide trends in the market".

4. If you aim to analyse trends worldwide, why aren't you collecting information about nationality?

5. You should really standardise your answers. Why does Question 1 have one answer that spans only two years (18-20), when the rest span ten years? This is going to massively skew your data.

6. You should really reword your questions to begin "On average", because the amounts people spend per month and the frequency with which they attend events can vary based on the time of year and other external factors. Your questions should contain as little ambiguity as possible, because the more ambiguity, the more is left up to reader perception and the less reliable your data will be.

___________________
Mixes:
> Maximum Elevation [Progressive House]
> DI.FM 26th Anniversary Guest Mix [Progressive House]
> Live @ Dance:Love:Hub London, 11.10.2025
> Higher Peaks [Progressive House]
> Dance:Love:Hub Afterparty (The Return) 23.11.24

Like these sets? Come see me play live at Kibosh in Manchester: https://www.instagram.com/kibosh.mcr/

I can't really add much except for saying that every point system j made is absolutely correct.

Also, if you're going to include some crappy made up genre, why not do several? Unless it's a test for whether the reader describes dubstep as dubstep or as "bass music" the choice of genres seems very arbitrary.

___________________
Check out my Goa mix and Darkpsy Mixes here

Thanks for the feedback and advice. I am working on an edit, but limited to the changes I can make now. Should have asked advice before putting it out there. My bad, live and learn.

The actual assignment is for a business / marketing plan for an electronic dance music label launching a new artist. Part of the plan is researching the market and its trends to be able to target those specific areas with promotion. Of course it is subjective and somewhat obvious, but I am trying to gather some facts to back up my arguments. I agree the survey as it was will not present the best results. Ill do the best I can to fix it.

A separate part of my research is into the whole genre blurring that seems to be going on. I have done surveys with 18-24 year olds, and discovered most of them cannot identify specific genres or associated artists at all. The inclusion of such a broad term is to confirm this. "Bass Music" can be anything and yes is made up, and as it stands is the second highest option in the survey. There is a "Other" option that lies bottom. Do the kids or promoters care? probably not, Do we as artists care? some may, some may not !

'Dubstep' DJs are playing house, techno, dnb, trap and pretty much anything they feel like all in the same set. The audience is embracing it, and don't really care what its called. Is this a good thing or a bad thing? again subjective !

But lots of fun :-p

Thanks again for the help.

___________________
myspace.com/outrageuk
myspace.com/backlashrecordsuk
myspace.com/whisperaudio

Last edited by Outrage on Dec-29-2012 at 15:45

Fair enough, it seems these days there's seperate genres for artists than there are for promoters. Some of the made up genres you see on flyers nowadays are a bit silly. It looks like you've planned some aspects well, but perhaps another broad genre term being in there would be useful for determining a "vague/precise" split as well as the split between different genres.

___________________
Check out my Goa mix and Darkpsy Mixes here

quote:

Originally posted by Psyshell Fair enough, it seems these days there's seperate genres for artists than there are for promoters. Some of the made up genres you see on flyers nowadays are a bit silly. It looks like you've planned some aspects well, but perhaps another broad genre term being in there would be useful for determining a "vague/precise" split as well as the split between different genres.

Yes, I agree, it is all marketing. Seems like everyone is now chasing the same bone.

___________________
myspace.com/outrageuk
myspace.com/backlashrecordsuk
myspace.com/whisperaudio

In all brutal honesty, if you can't identify these flaws in your own survey then you've either put an extremely low amount of thought into your work or you probably don't have the analytical mindset required to conduct a statistical analysis of the data once you've gathered it. In my experience of getting dozens of student surveys in my inbox while at university, this would appear to be the norm amongst undergrads.

___________________
Mixes:
> Maximum Elevation [Progressive House]
> DI.FM 26th Anniversary Guest Mix [Progressive House]
> Live @ Dance:Love:Hub London, 11.10.2025
> Higher Peaks [Progressive House]
> Dance:Love:Hub Afterparty (The Return) 23.11.24

Like these sets? Come see me play live at Kibosh in Manchester: https://www.instagram.com/kibosh.mcr/

quote:

Originally posted by Outrage Yes, I agree, it is all marketing. Seems like everyone is now chasing the same bone.

I didn't say it was all marketing.

Around here I've seen people describe people as "progressive techno djs" who play a certain kind've funky techno but often stray (quite often a whole third of their set is either) into tech house or progpsy. So that has more to do with the variety of music people play necessarily than being in line with the next trend. I guess sometimes it's all marketing but not always. The worst bits around here are goth clubs that stick 7-10 different goth sounding subgenres (ebm, new wave, synthpop, coldwave, industrial, deathrock, aggrotech, darkwave, dark electro... etc); just so that you'll have absolutely no idea what you'll hear that night. Could be crappy 80s rock all night or it could be hard techish sounds. I'm guessing the promoters just have no idea so that's why the flyer ends up that way.

___________________
Check out my Goa mix and Darkpsy Mixes here