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TranceAddict Forums > DJing / Production / Promotion > Production Studio > SFX Buys Beatport For $50 Million
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DjWoody
Chingon



Registered: May 2003
Location: Los Angeles (OC) / Mexicali
Smiley DJ SFX Buys Beatport For $50 Million

SFX Buys Beatport For $50 Million

http://mediadecoder.blogs.nytimes.c...nce-music-site/


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Old Post Feb-27-2013 05:56  Mexico
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Juan Paulino
Come Away O Human Child



Registered: Mar 2012
Location: Rouge City

Hmm interesting...


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Old Post Feb-27-2013 06:30  United States
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tehlord
Supreme tranceaddict



Registered: Jan 2009
Location: Windsor

Not sure how they came to that figure.


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Old Post Feb-27-2013 09:42  United Kingdom
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cryophonik
Boom shanka



Registered: Jan 2008
Location: Elk Grove, CA USA

quote:
Originally posted by tehlord
Not sure how they came to that figure.


My sources are telling me that SFX originally offered $10M, until Beatport upped the ante by showing them this page.


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Old Post Feb-27-2013 15:51  United States
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djshire
Supreme tranceaddict



Registered: Dec 2010
Location: Detroit, MI, USA

quote:
Originally posted by cryophonik
My sources are telling me that SFX originally offered $10M, until Beatport upped the ante by showing them this page.


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Old Post Feb-27-2013 16:17  United States
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tehlord
Supreme tranceaddict



Registered: Jan 2009
Location: Windsor

quote:
Originally posted by cryophonik
My sources are telling me that SFX originally offered $10M, until Beatport upped the ante by showing them this page.



Seems legit


Seriously though, Beatport would have to be making $10 million pa profit to sell itself for that money. I really doubt that's happening.


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Old Post Feb-27-2013 16:20  United Kingdom
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Whip_lash
Supreme tranceaddict



Registered: Dec 2003
Location: Sauga, Ontario

I thought Bp was worth way more then 50million... thats really surprising. It IS the biggest site for its category.


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Old Post Feb-27-2013 20:06  Canada
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Looney4Clooney
Supreme tranceaddict



Registered: Apr 2010
Location:

no it isn't. PRetty sure Deadmau5 Skrillex and SHM sales on itunes in one year account for more than BP entire sales since it was running. Beatport is and always has been inconsequential.


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Old Post Feb-27-2013 20:09 
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tehlord
Supreme tranceaddict



Registered: Jan 2009
Location: Windsor

I have heard from a source that I believe to be reliable that BP sales are approximately 2% of what iTunes sales are.

Apart from people that go on EDM forums, nobody knows who BP are. I expect the $50 million price tag is more to do with promoting the idea that Beatport IS a destination to go to rather than actually already being the destination to go to.


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Old Post Feb-27-2013 20:23  United Kingdom
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DJ RANN
Supreme tranceaddict



Registered: May 2001
Location: Hollywood....

quote:
Originally posted by tehlord
Seems legit


Seriously though, Beatport would have to be making $10 million pa profit to sell itself for that money. I really doubt that's happening.


They probably don't do that much in revenue in a year, but the point is they are the leading outlet for EDM and a direct link to every DJ out there. For any corporate entity wanting to seriously get in to EDM market, it's really the obvious choice, so they're paying for the potential, not the actual value, and TBH, that's exactly how the .com industry works. Instagram was not generating sales anything close to justifying a $100m price tag, let alone $1bn. They buy these things to control the market, not recoup from revenue.

Old Post Feb-27-2013 20:29 
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tehlord
Supreme tranceaddict



Registered: Jan 2009
Location: Windsor

This is true, although I'd put my $50 million into starting something fresh and desyroying Beatport.

I would wear a cape while doing it.


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Old Post Feb-27-2013 20:49  United Kingdom
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david.michael
Supreme tranceaddict



Registered: Sep 2003
Location: Dayton, OH, USA

quote:
Originally posted by DJ RANN
They probably don't do that much in revenue in a year, but the point is they are the leading outlet for EDM and a direct link to every DJ out there. For any corporate entity wanting to seriously get in to EDM market, it's really the obvious choice, so they're paying for the potential, not the actual value, and TBH, that's exactly how the .com industry works. Instagram was not generating sales anything close to justifying a $100m price tag, let alone $1bn. They buy these things to control the market, not recoup from revenue.


Spot on.

It would be cheaper to buy Beatport for 50M than to replace it at this point.

Old Post Feb-27-2013 21:18  United States
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