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| quote: | Originally posted by Sykonee
I find there's a LOT of micro-tagging by artists themselves, but more as a means to get the attention of search results. A typical synthwave release on Bandcamp often comes loaded with associated genre tags like synth-pop, dark synth, chillwave, outrun, electropop, retrosynth, newretrowave, dreamwave, and more. Of course, in trying to assign so many tags to such a specific sound, almost nothing really sticks, so one emerges as the base default everyone refers to the genre as (synthwave for the glory). That kinda' happened in the post rave-hardcore era too, when the term drum 'n' bass hadn't quite settled in yet, so you had things like darkside, jungle, dolphin breakbeat, and whatever Simon Reynolds came up with fighting for genre dominance.
I think the reason we haven't seen many new genres emerge is that there just isn't much new stuff being created as of late. Much of what is considered cutting edge is more a mashing of established genres with technical gimmickry. Even when they think they have stumbled upon a new genre, more often than not it's just a rehash of something from 20 years ago ("You call this future house? I remember calling it Alex Party remixes.")
And in the end, when you want to garner the most attention to your sets, DJs will always market themselves with the two most recognizable, long-lasting, respected genres electronic dance music has ever created: house and techno. You may have some progressive elements or broken-beat weapons in your crate, but such sounds would only cater to fans of those particular sounds, and might potentially turn away detractors of those sounds (the sad saga of trance). If you're just simply known to play house or techno though, well hey, everyone likes that stuff, right?
Oh God, "house'n'techno" is the gonna' be the new 'techno'/electronica/EDM, isn't it?!! |
This is so on the money lol.
Microtagging is one thing, becuase that just helps sales, but actually trying to label genres in another thing.
The thing is, 90% of the smaller events I went to in the 90's were either house n garage or house n techno.
Funny how things come full circle.
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