NEW YORK Coca-Cola is planning to launch Enviga, a soda that is said to burn 50 to 100 calories just by drinking a 12-oz. serving, next year, per one executive.

Enviga, a green tea-based, caffeinated, carbonated drink, is in clinical testing and is said to speed up the user's metabolism. The beverage will target active lifestyle consumers. A Coke rep said, "Some [of our projects] may find their way to market and some may not." Studies have shown that drinking green tea may promote weight loss by stimulating the body to burn calories.

Vespa, KraftWorks to Break Ads for U.S. Dealer Networks

NEW YORK Piaggio USA this week bows a new U.S. dealer network campaign for its Vespa brand by KraftWorks in New York. The print effort for the LX and Gran Tourismo models borrows its theme from Italian cinema posters. Four ads glorify mundane activities by framing shots of the scooters on the go with cinematic titles like "Out of Milk!" and critical raves. TBWA handles Piaggio's global efforts.

http://news.yahoo.com/news?tmpl=sto...tedfor2006debut

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quote:

Originally posted by girllovingtvibe NEW YORK Coca-Cola is planning to launch Enviga, a soda that is said to burn 50 to 100 calories just by drinking a 12-oz. serving, next year, per one executive. Enviga, a green tea-based, caffeinated, carbonated drink, is in clinical testing and is said to speed up the user's metabolism. The beverage will target active lifestyle consumers. A Coke rep said, "Some [of our projects] may find their way to market and some may not." Studies have shown that drinking green tea may promote weight loss by stimulating the body to burn calories. Vespa, KraftWorks to Break Ads for U.S. Dealer Networks NEW YORK Piaggio USA this week bows a new U.S. dealer network campaign for its Vespa brand by KraftWorks in New York. The print effort for the LX and Gran Tourismo models borrows its theme from Italian cinema posters. Four ads glorify mundane activities by framing shots of the scooters on the go with cinematic titles like "Out of Milk!" and critical raves. TBWA handles Piaggio's global efforts. http://news.yahoo.com/news?tmpl=sto...tedfor2006debut

EGCG's have been known about now for years...most weight loss supplements contain this compound in a pill form. Coke was just smart enough to make it more convienent and put it into a liquid form.
FYI - you sweat like a mofo if you take EGCG...even if you are not exercising. It is like a weaker version of ephedrine (which is now only available in 8mg doses per pill).

Last edited by Tunnel Rat on Aug-05-2005 at 21:43

ugh. this shit is SO not good for your body.

just eat right and exercise - there are no shortcuts worth taking!

quote:

Originally posted by Skipper ugh. this shit is SO not good for your body. just eat right and exercise - there are no shortcuts worth taking!

well.. creating shortcuts gets them money.. and saddly.. people become lazier by the day..

This sounds uber sketchy.

The last thing I want is to be hooked on coca cola to suffuse my weight lose.

This is like back in the day when diet pills had speed in them. (Re:requiem for a dream).

quote:

Originally posted by girllovingtvibe The beverage will target active lifestyle consumers.

active in munching on burgers?

Well although i doubt i'd drink that, green tea is actually recommended by nutritionists when you're on a diet to help keep up your metabolic rate (or increase it if it's really slow).

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Whatever it may take I keep on trying.

I hear nothign but good shit about green tea -- though I have yet to try it really.

I mean to do that one day, I should soon.

Glad this thread reminded me about this.

Jem.

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To keep my weight down, I drink crank-a-cola! Not only does it burn off those excess calories, but it gives me that concentrated burst of energy I need to tackle the day!

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quote:

Originally posted by DigiNut To keep my weight down, I drink crank-a-cola! Not only does it burn off those excess calories, but it gives me that concentrated burst of energy I need to tackle the day!

[Bwahahahahahhahahahahaha]

ROFLMFAO looooool

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Green tea in general will help your body maintain a better metabolisom on its own, so just drink a cup or 2 of green tea a day

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quote:

Originally posted by Dancing*Queen Green tea in general will help your body maintain a better metabolisom on its own, so just drink a cup or 2 of green tea a day

Im sold!

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