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As you know, I master while I mix. Send everything through a chain of plugins on my master buss from the start. It also helps that I have monitors that are considered "mastering-grade", which is something i recommend to anyone. I learned a long time ago that it didn't work for me to try to do a mixdown and master in a separate process form the writing. Doing things that way totally screwed with the tonal balance of my tracks.
I used to do it separately because I thought that's what you were "supposed to do". However a few years back, I watched with Steve Angello who mentioned that he started with a chain of plugins on his master from the start. He said "if you do it that way, once you finish writing and mixing the track, its done. No messing about with master after the fact" (paraphrasing).
Once I did that, it was a major breakthrough and my tracks finally started sounding comparable to the tracks I was hearing from other established producers. Not coincidentally, that's also when I started getting my tracks signed.
In addition, "mastering" after the fact was a total ass-beating. I'd spend just as much time "mastering" as I did writing the track, and usually the results were noticeably worse. It became the quickest way to sap the life out of you when writing a track. Spend all this time writing and composing only to get to the end and not be able to spit out a finished product. Total beating.
Also, it is not economically viable for me to send every track off to a mastering engineer, especially when I can't be there with him. So, I just do it myself, and the results are working out fine for me. I think if I didn't have high quality monitors then it might be a bit more difficult, but I sold off tons of external hardware to finance the monitors because I knew that it would provide the most value for my money and have the most impact on my music. Turns out, I was right.
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