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I do understand where you are coming from. Pacha obviously would not book Rihanna or justin bieber, because it's not the market they are after, but lets just say they do and try to change there cliental. That is fine, because the other artist they used to book will go to another venue and other promoters, and if that venue doesn't exist. One will open because now there is untapped market that a new venue can benefit from.
Lest say Justin Beiber is booked at pacha, and lets say sankeys opens in ny and has cosmic gate playing. Cosmic gate have there fans and are decent draw, and sankeys will make there money by attracting that crowd. If an artist has a large enough demand be sure they will booked by somebody. I just believe in major cities you will always have a venue to cater to certain market. I think it's the smaller cities that will almost never see the smaller acts, and that is the way it has always been. It all really matters how in demand is the artist for them to be playing in a certain city.
As for edm going mainstream I am all for it. The reason is, that i can only see this helping lesser known artist. I believe that the more people who listen to edm, will have a higher percentage of people who want to branch out and explore other artist in other edm genres. I am going to take myself as an example. I have always been a fan of the 80's really loved the electronic sound used in that decade. For me the 90's wasn't my kind of music, maybe few songs and band here and there. When Moby, Fatboy slim, and prodigy became mainstream i got into that music, Which at the time was mainstream edm. There tracks were huge, maybe not as huge as edm is today, but really big. So I wanted find other artist, and so my search started, and I found Tiesto, PVD, Armin, Oakenfold, which lead me to talla 2xlc, Arctic Quest, Kyau & Albert, A&B, etc. Now I am listening to so many other genres and artist. I am sure I am not the only person who has done this, everyone has there gateway songs into different genres. When more people start finding out about the lesser known artist than those artist will be booked more.
I believe todays edm is reaching more people than the edm of moby and fatboy slim, so the percentage of people exploring the edm roots would be higher. Like people who like skrillix, some of them will start find other dubstep artist, who are not considered mainstream. Also maybe more people would dive into tech house, and therefore help tech house grow bigger. Then more tech house artist will be playing more shows.
This is why I have always been for the growing of edm, and I really hope it continues and grows even bigger, I truly believe it will benefit the scene as a whole.
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