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I respect Giant for having a consistent rager every weekend at Avalon. That being said, they do cater to a bit of an old-school crowd. They don't seem to try too hard to book the big new acts, even though I have a feeling they could if they really wanted to. The scene there matches that - more people on drugs (compared to Exchange/Playhouse), washers, older crowd, etc.
So I think Insomniac is doing the mainstream thing, Giant is staying a little underground. And with underground, you sometimes have prices drop. But Exchange isn't that pricey either.
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