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now a haven't read much of this thread due to its size BUT please read this carefully so I can avoid being accused:
"The first rule of Fight Club is - you do not talk about Fight Club. The second rule of Fight Club is - you DO NOT talk about Fight Club" - (c) Fight Club
everything in our life is based on stereotypes - culture is a system of stereotypes besides just the music, the so-called "art" etc.
haven't you ever noticed? - every goddamn DJ on the planet swears to god he IS the representation of the underground sound and accuses the other DJs of being cheesy, pop-sounding and working for the masses.
but what is underground??? what the fuck is it??? if you heard underground then its probably not underground because you heard it coming out of someone's basement. it's not supposed to come out of the someone's basement full of close friends on LSD (joke!). and even if it comes out and brings them money and fame they should treat it like "oh well...nice"
underground this underground that, cheesy this cheesy that - WHO THE FKUC is John 00 Fleming (and PvD, and that other guy PvD quotes..) to judge what is right and what is wrong, and how thing should be?? if he lays down that formulaic-trance-accusation then why does alot of his own production have an apparent formula behind it? ok, its not the usual buildup-uplift-breakdown-buildup-and-outtro sound but it still is all the same in many fucking ways like the bassline, the squiggly synth pads and pumping drums.. i could then bring the press-reporters to my house and declare the Mr.John 00 Fleming produced cheesy psytrance and anyways 99,999999% of all EDM is cheesy crap and what do I get out of it?? i'll tell you - FAME!!!! FAME = PR (adv.)
now returning to the stereotypes - underground IS a stereotype imposed on you and me to somehow separate this big fucking tangled bunch of music, and to earn extra benefit out of it, because by separating two apples on the store stand you can claim one is better then the other and have it sold for twice the price. underground is a new, highly efficient, futuristic-looking weapon to combat the unability to get the audience's trust anymore. that's why alot of DJs talk about it but you never really feel the difference neither hear it. it's just the same as yelling throught a loudspeaker "this planet is full of scum!! this planet, I say, is full of scum!!". award yourself a medal and seduce yourself afterwards.
"Listen up, maggots. You are not special. You are not a beautiful or unique snowflake. You're the same decaying organic matter as everything else." - (c) Fight Club
and another thing i've noticed - underground as a PR-tool is not alone and is closely related to another raging steretype applied to 99% of the advertisement material (at least here in Ukraine) - it has many names - "being free", "freedom of choice", "live free", "a bright personality", "be different", "be not like everyone else", "you're special/unique/freak".
you see, the basic principles of freedom, just as the principles of pure underground, is that it is an idealistic concept which you cannot touch, cannot taste, cannot feel...because you are bound by so much things. now this may not seem much relevant to the topic, but today a lot of people are concerned whether they really fit into this new suit of a "free personality".. everyone's trying to act different just for the sake of acting different which is quite contradicting to the very essence of "freedom" because similarity whips your heels as you run from it - that is why most people are victims to their own stereotypes, which are, generaly, imposed on them by the media, and, what is the most important - for a very different purpose then most generally imagine.
even I, in some way, prove my own words by writing the whole damn thing..
peace 
Last edited by blacknoizybox on Jul-13-2007 at 14:01
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