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Romain
Romeijn van den Taar

Registered: Jul 2002
Location: MN-TA-FR
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Oct-15-2004 12:49
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maxxyme
Mr. Discogs

Registered: Nov 2002
Location: near Paris, France
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Sinon à propos de MSN, je viens de lire une petite info qui va peut-être faire déchanter certains 
| quote: | Microsoft Move MSN Messenger To "Pay For" Model
Posted by Tom Graham on 16 Oct 2004 - 13:37 CET | 5 Comments
Beta testers for Microsoft's MSN Messenger software are being asked to trial the new direction for MSN Messenger. When Microsoft launch MSN Messenger 7, the program will come with options that are only available to paying customers.
Microsoft, along with a company called Blue Mountain®, are offering users the opportunity to purchase "Emoticons, Backgrounds, and Display Pictures" for MSN Messenger. The service, when launched, will allow users to pay for the items via their mobile phone. Allowing users to pay in this manner lets the "mobile phone" youth market, arguably the core of MSN Messenger users, to use the service without need for a credit card.
MSN Messenger presents a problem for Microsoft in that they need to find an effective way to commercialise the product. Adverts at the bottom of the main window are un-liked (and un-noticed) by users, and probably don’t see much revenue - a recent beta survey for MSN Messenger asked a question along the lines of "would you pay for the removal of ads" – highlighting the low value placed on them. Ironically, Microsoft could probably make more money from charging users to remove the adverts than they could from actual advert revenue.
Offering these customizations for a price represents a good business move for Microsoft in terms of making more money from the MSN business unit. However, how many people would be interested in purchasing the products is very debatable, as many of the services being offered are available in one form or another for free. |
En clair, dans la prochaine version 7 de MSN, si vous voudrez utiliser des personnalisations, comme smileys, images de fond ou avatars... eh bien il faudra payer 
Personnellement, je savais bien qu'un jour ou l'autre Microsoft essaierait par tous les moyens de se faire de l'argent avec MSN, fallait pas se leurer 
___________________
17.12.11 TBC @ Paris
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Oct-16-2004 12:05
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