|
I think with a night it is like any business investment. You need a solid business plan. Including all promotion, what market your targeting with the promotion, market size e.t.c. e.t.c. Then of course on the night you need a big team to run it e.t.c.
As i think morro, marlo and the Halcyon boys would agree running a night is alot harder than what it seems. Their is always heaps more to do than anticiapted. Not only that but after doing a night regardless of success or failure one needs to continually analyse what went wrong and how can we change it for next time.
I was going to make a seperate thread for this but may as well place it here. Anyway the arena floor of ARQ is currently not open on a Friday night. Basically for those who haven't been their it is very similar to Home main arena floor but a bit nicer. As in the club flows better.
Anyway I have put a business proposal to them for running a regular Monthly Uplifting Trance night at ARQ . The main areana will easily hold 1000 people. This would be a very well funded widely promoted night both in the gay and lesbian publications and of course the straight publications.
They are very interested but we have already had some major issues:
1) I wanted the night to be straight and gay friendly. They (ARQ) want the night to be gay and straight friendly.
2) They really want the night to be weekly not monthly. I don't think the Trance community would come to a weekly event. Halcyon, A Night Of Trance e.t.c. all work because they are events and people go there to meet up with friends and dance to Trance. If these events were weekly they would not be as special and all of a sudden the going their and seeing everyone you know probably wouldn't be as prominent
Anyway what do you think the night would be supported by a huge promoting effort weeks of preference placed adds in 3D World and SX paper. Huge amount of A2 Gloss Colour posters postered up around the city. Radio adds e.t.c. e.t.c.
At the moment I am of the mind that it is not a logical move for A Night Of Trance. Too big and that the straight Trance community would be detered by a prodominately gay night.
Anyway what do you guys think?
___________________
HOT NEW DANCE MUSIC SITE:
www.joshandfriends.com.au
Win FREE entry to Gas and our events for members!
|