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Dr. Z
edm sux

Registered: Sep 2002
Location: Toronto/Waterloo, Canada
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May-24-2009 15:47
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b4k-oz
I am the Omnipresent TA

Registered: Jan 2004
Location: TO, ON & Omnipresent
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Old article but worth reading because it indicate that globealive is the next player entering the cell phone market.
I can't wait...july is just around the corner and I want to cut my cell phone costs down. I'm with Fido and that $17.50 fee costs me $47+ per month with all the extras. I'd rather get the Globealive bill since it gives more and includes the extras.
itbusiness.ca
Phasing out of system access fees "good news" for Canadian Cell phone usersValue brands are the first to do away with the hidden fee that is widely despised.
11/14/2008 6:00:00 AM By: Vawn Himmelsbach
The move by leading Canadian carriers to scrap system access fees for some of their cell phone brands is a sign the tide may be changing in this market in favour of the consumer.
Telus Corp. was the first major telco to scrap the fee when it launched the Koodo brand in March.
Now Rogers Communications Inc. is following suit re-launching its Fido brand, minus the system access fee. The company is also offering lower rate plans and shorter-term contracts.
Industry insiders say these aren't isolated initiatives, but are indicative of a trend one that has been sparked by the prospect of increased competition in the Canadian wireless market.
The federal government's wireless spectrum auction that concluded in July will open up the cell phone market long dominated by Rogers, Bell Mobility Inc. and Telus.
The auction essentially reserved for small players, 40 per cent of the 105 megahertz of airwaves up for sale. Globalive Communications Inc., a Toronto-based provider that sells home phone and Internet services under the Yak brand came out as the biggest winner.
The 30 licenses, across the country, which it purchased for $442 million, ideally positions the company to offer nation-wide cell phone service.
Experts say the increased competition sparked by this opening up of the market may force incumbents to offer cell phone users better deals so as to retain their business.
"Studies in the U.S. indicate that whenever a fourth or fifth player enters one of that country's regional markets subscribers experience a substantial reduce in service fees," said Michael Janigan, executive director and general counsel for the Public Interest Advocacy Centre.
Another industry insider suggests the drivers behind Rogers' scrapping of system access fees for Fido are not entirely clear.
"It's like a chicken-and-egg question, because it raises the question: is Rogers responding to things like the launch of Koodo by Telus?" said Lawrence Surtees, vice-president and principal analyst, communications practice, at Toronto-based IDC Canada.
___________________
Peace, Unity, Luv and Havin Fun!!
"People seem not to see that their opinion of the world is also a confession of their character."- Ralph Waldo Emerson, US essayist & poet (1803 - 1882)
Last edited by b4k-oz on May-31-2009 at 12:30
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May-31-2009 12:18
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