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Originally posted by Krypton Anyone wonder how an average DJ could get to such a superstar status? My answer is the man behind the name has created, or had created for him, a brand, Tiesto that has had mass market appeal to mostly European dance scenes. His mixing is nothing special, but yet, the guy is a super star. It's all about how a DJ brands himself, promotes himself, how well the record label manages the brand. Tiesto is the Wal-Mart of DJ's!

absolutely right. Being in the corporate world myself, it's all about creating that brand and nurturing it through the marketing motions.

Tiesto has done it.

i would say the reason why he's so big....is...
just like PVD......

both of their productions & live sets are more emotionally intense than other trance or techno djs. they know what the crowds want.

I agreed that super star djs are just like brand names. but it's the music they produced...the originality of the music they produced , and the uniqueness of the their productions which make this brand this big.

Last edited by linear_algebra on Sep-02-2008 at 05:59

Tiesto was my favorite Dj primarily because of track selection and exceptional programming i mean in search of sunrise 1-4 had so many emotive songs and brilliant transitions but then i started to see tiesto succumb to commercialism
i respect his work still but i miss his exceptional DJing circa 1999-2005
AvB is overrated
PvD is less overrated
Andy Moor should be considered more often he is an incredible dj and producer!

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Originally posted by Funkesthesiac69 Andy Moor should be considered more often he is an incredible dj and producer!

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Originally posted by linear_algebra i would say the reason why he's so big....is... just like PVD...... both of their productions & live sets are more emotionally intense than other trance or techno djs. they know what the crowds want. I agreed that super star djs are just like brand names. but it's the music they produced...the originality of the music they produced , and the uniqueness of the their productions which make this brand this big.

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Originally posted by teegee sometimes, i sit on my hand until its numb and then masturbate...i call that a stranger.

i recently saw tiesto perform at creamfields - the guys mixing quality is first rate, his tunes arent even banging but the crowd just love him cos hes "tiesto"

its the tiesto brand name - he could play hardstyle and it would be the next big thing - its not his awsome tunes, just his well established name and that is down to superb marketing

dont get me wrong im not taking anything away from the guy, hell id love tiesto status - but whathe does is not quite my personal taste

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because number of nOObs >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

people who think like Ishkur

and I thought I'd never say it, but that guy (Ishkur) is supreme

He predicted and wrote lots and lots of things, most turned out to be true.

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because of marketing [/evil_shameless_bump]

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The reason is very simple. He sucks. In this world of people with no taste, the more you suck, the more people are gonna like you.

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i think its easy.

eventho he suck at mixing he makes a good party. most people dont care about transitions and most people dont care about keeping it real. and he plays tracks that are memoriable. its all about tracks that can be whistled on your way home from party.

I still listen to his Sensation 2000 set which is one of my favorite sets from him or any DJ really.

I ended up seeing him for the first time at the TIC in LA,

That was around the time he just switched over fully to CDJ's. I remember that being a really hard time to even listen to a Tiesto mix. His Essential Mix in 2004 was it? Was just awful. Plain awful.

Went and saw him again at his Elements of Life Tour again in LA and enjoyed it a bit more than TIC but I really hate massives and I still hope to see him in a club setting but even that seems impossible given the amount of people that flood those places when he plays.

I think back around when he was climbing up the list towards number 1 he was working with much better engineers and producers than he is today and I always considered him a much better mixer with vinyl than with CDJ's although he has gotten much better since that Essential Mix.

Given the chance though I would love to see him at a club if he performed a 6 hour set because I would love to see what he could do given the time and intimate setting.

By the way someone post up that Essential Mix if you have it because I still can't believe they even let that shit play honestly

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Hmmm, I guess there is more. Why are Armin and Ferry also popular?
In the 90's there also was Eurodance with 2Unlimited, Twenty-4-Seven and all the others and Happy Hardcore with Charly Lownoise and Mental Theo, Party Animals etc. Around 2000 all those stopped or at least weren't that popular any more, which gave DJ's like Tiesto, Armin, Ferry the opportunity to take advantage of the situation. Stupid if the hadn't by the way at the moment many big fishes left the pool.
At the same time Trance got more popular so IMO they were there at the right time.
Probably it also has to do that they are Dutch and because it's only a tiny country, the focus abroad is huge. Always has been, as you probably all know.

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