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major sports are moving further and further away from the regional dominance of franchise allegiances. Fewer & fewer people are actually going to games (percentage-wise), and while sports are becoming more popular as a whole, the specific markets, teams, & even leagues are becoming less and less relevant in the overall culture, at least in the US. TV certainly has a LOT to do with it. The mere existence of cable television has introduced a whole bunch of new factors to sports, most important of all is the fact that your options are no longer limited to watching (or even earlier, listening to) the local team's games or buying a ticket.
It's also something I can definitely identify with, personally. When I was growing up, baseball was one of my favorite sports, & pitching was my primary interest. While I still loved the White Sox and watched almost every game, I always sat down for a lot of Braves games on TBS to see Glavine, Avery, Smoltz, & Maddux [my favorite pitcher of all time]. 50 years ago, I might have heard or read about that rotation, but I wouldn't have seen them play more than a couple times in my life, let alone dozens of times per season. Whether this is all for better or worse, though, is something worth an interesting debate.
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