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| quote: | Originally posted by DJ RANN
Look at the other major films released around that time. Ted did double those figures in the first week alone. |
Yeah, but Ted grossed half a billion dollars worldwide at the box office, more than 15 times what Dredd did. If we say a DVD/Blu Ray costs about $20, then Dredd has made 43% of its box office takings in DVD sales, whereas Ted only made 12% in the same amount of time. I'd say a film that tanked at the box office sitting at #1 across all formats is definitely killing it, certainly doing far better than it normally would. Dredd made about $33mil at the box office, and needs to make $50mil in total to break even, (IMDb figures) so it's now almost there. You're right in that it'll take a lot more than a film merely breaking even to persuade the studio to fork out another $50mil for a sequel, but Dredd has the feel of an instant cult classic, and even if we have to wait five years for a sequel, it could easily keep selling until it has made enough to justify a sequel.
A lot of cult classics tanked at the box office, (Bladerunner, The Thing) only to become hits years after the fact, and a lot of cult classics had brilliant sequels 5-10 years after the original (Alien, Night Of The Living Dead). The good thing about Dredd is you could easily resume the franchise in 5-10 years, because Karl Urban's chin is not going to change an awful lot, and every other character we've seen thus far is replaceable.
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