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i think disney is going about this technology completely wrong
i think they should try to implement it into already existing rental formats
like say...the dvd will become unplayable after a week
so they can still capatilize on late charges, but if someone tries to take off with the movie then it will deture them since it will become useless in a week
then just find a way to re-activate the movie for the next person to rent
maybe by some sort of light or chemical or whatever (im no chemist) and it just reactivates the movie when its rented
im sure some people will learn how to reactivate it themselves, but if the method was difficult then those people would be kept to a minimum, and even then they would have to scam the movie in the first place
sort of like those ink security tags on clothes
they're not hard to get off, but they're enough of a deturant to keep shoplifting down...and even if you knew how to get them off you owuld have to steal the clothes first
i don't mind if blockbuster were to keep their current format though...this idea would just be a better moneymaker for both disney and blockbuster i think
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