some more interesting reading reg. the end of 1groove.com and 89.5 FM..
| quote: | Originally posted by Dr. Trance on tribe.ca on 03-12-02
Thanks for everything
Basically, what it has come down to is this: Iceberg Media is run by suits who have no clue what they're doing. They know nothing about broadcasting (web casting), and they make no effort to learn.
The CEO of this company is a book seller, for fuck's sake (he was the CEO of Indigo.ca). When a book doesn't sell, you take it off the shelf and put another one on.
When the initial 6 Iceberg channels didn't sell, he put 300 (!) new ones on the shelf with Bonzaroo, which is one giant juke box playing every kind of music imaginable. One would think it would be easier to sell ads on THAT puppy, but it hasn't happened yet, maybe because of the CEO's bright idea to restrict listeners to Canada because he figures you can't sell ads in the U.S., where many internet audio sites have gone out of business in the last year. The problem is, most of those sites were purchased by Clear Channel, which then shut them down to avoid competition with their 1700 radio stations. So our CEO's logic is a bit warped in this case (hell-in all cases; the guy's a dildo).
At any rate, it turns out that with our live DJs, it cost over twice as much to keep us running as any of the other channels here that are all automated. The figures didn't compute, and since this guy knows nothing of our scene and what makes it tick, he doesn't realize that without the live djs, we...sorry, HE will lose a lot of listeners.
BY the way, we were far and away the most listened to channel on the Iceberg site, and for that I, and everyone who worked very hard to keep this project going over the past 3 years, thank you very much.
See ya 'round!
don
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source:
http://www.tribemagazine.com/board/...ht=1groove+89.5
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