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Well Telstra has the market power and infrastructure to really make a difference and offer some really competitive plans, but they choose not to 
I was paying $80 a month to a smaller ISP (igreen) for 256k/64k ADSL, with no limits whatsoever. No download limits, no session limits, nothing. I could comfortably clear 30 gigs a month without even trying. The only problem I ever had was when they went bust and were bought out by a larger company (FlowCom) - about two days of downtime as everyone's accounts were transferred onto the new network, but that's to be expected. And it's apparently better uptime than most of Telstra's efforts!
This is a much more competitive plan than we've seen from them in the past, but I wouldn't sign up to it, simply because I believe the "unlimited" is a gimmick to get customers, and in 6 months time they will reintroduce a 3 gig limit or similar, and because you've signed a contract you have no option but to deal with it.
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