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| quote: | Originally posted by DigiNut
Pop culture has always latched onto the "next big thing", usually a decade or two after the thing in question has established itself in the underground. It's human nature for the less mature: take something new and original, milk it dry to the point of disgust, then throw it away and find something else. I say less mature because it's very much like a 5-year-old who will do this on a smaller scale - listening to the same song over and over again until getting completely bored with it and refusing to listen to it ever again. Deep down, unless we fight that impulse, we're like parasites.
Don't forget that Hip Hop used to be something totally different. It was dance music, but it didn't even refer to music, it referred to a culture just like rave or EDM do, where the front runners like Kurtis Blow and Grandmaster Flash not only weren't interested in profits, but largely became popular by rapping about the horrible conditions those people lived in and trying to make something good out of it. Record labels took notice, realized how well it caught on, and immediately set out looking for a way to commercialize it so they could profit from it.
If you think the same thing won't happen to EDM, you are sadly mistaken. House music will be the first to succumb because it has been around the longest, and already comes in many flavours that are easy for the common people to digest (take Fatboy Slim as a case in point). Trance will probably come after house, not by virtue of its age but by virtue of the syrupy-sweet tunes with 2½ minute buildups that kill our buzzes on the dancefloor when we're trying to have a good time.
There's already an emerging genre of booty house. I just pray that it stays the hell out of any respectable club.
Be prepared! |
I think mtv is the single biggest influence of musical tastes in the US. They almost have the power to define whats popular and whats not by what they play... and the radio stations listen. Until mtv starts playing it repeatedly, I don't think it will become popular.
-Your Mother
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House only went underground when it became "progressive house" - deep house and funky house are still pretty commercial in many places.
