|
Lets take the latest McDonalds ad for example. A parody on political activism by showing a guy with a huge sign hanging off of him. To deliver a message, to make the world aware that he loves his sandwhich. The guy appears to be an average guy, but this sandwhich drove him nuts because it's "that good". Oh, and the best part is, he's not alone! Toying on the human desire for acceptance. It's full of subliminal messages like all ads these days, and it's got that uplifting soundtrack giving a sense of achievement, when no achievements are to be made. And then finally, the Buda Bap Baa baaa, I'm loving it, so catchy its a brainworm. Pretty dumb and trivial I know, but for many people, that puts them over the edge to go buy it.
Another form of advertising that really caught my attention was Little Ceasers pizza. No longer do they put their money into TV ads, but they employ people to stand out on the streets with a sign that says "hot and ready! Medium Pepperoni Pizza $5". A living billboard. People drive by noticing this because they genuinely have pity for the board holder, but in the process, they remember what the sign says. In turn, the consumer thinks about pizza, and then it triggers the craving and desire for pizza where the consumer prolly would've driven by and ate at home.
Now of course to act on the McDonalds or Little Ceasars marketing tactics and go out to buy their food IS infact a consumers decision, but food addiction is all too common, and these ads play on human desires for their products. The effort that these companies make to get the word out pollutes our public space with logos and billboards and makes our entire lives one big commercial. People should be able to make their own decisions, I just feel advertising shouldn't be the driving factor to make decisions for the weak minded. A genuine desire for a product unaided by psychological advertising tactics should be what gets people to buy them.
I find people who buy into advertising too much to be handicapped, and when I point a finger at advertising, it's looking out for the mentally weak. Of course, the handicapped should be rehabilitated into knowing better, but sadly, that's only half the battle.

Karim
___________________

a baby seal walks into a club....
|