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Re: Re: Re: Re: Damian Lazarus: I Don’t Produce, But . . .
| quote: | Originally posted by Ishkur
No...here's the thing:
All the money is in DJing. The DJs take the haul. Producers don't make very much money unless their track becomes a mega-monster hit, but that's like winning the lottery and hence not something anyone would bank their career or their reputation on, so here's the clincher: By producing, they increase their status and prominence of being a DJ...even if they don't actually DJ. Yes, I said that right: Producing increases your worth and value as a DJ, not a producer. It doesn't make you money, but it improves the potential for you to make money. The scene is fucked up like that.
Because the lines between being a DJ and being a Producer are still very much blurred to the casual EDM fan, whose brain is still locked into that "band on stage playing its own tunes" mentality. So when a Producer makes a song that they really like, they go to the "concert" at the club starring the "producer" so they can hear him "DJ" his own songs.
Many full-time producers (Above & Beyond, Gabriel & Dresden, Deep Dish come immediately to mind) have become DJs within the last 6 years because
1) That's where the money is. The big ones command up to $10,000 or more for a two-hour set, which is more money than 6 months of aggressive promotion and marketing and caning a track in the studio will ever make. And
2) To push their own productions, trying to make up expenses for those 6 months of aggressive promotion and marketing and caning a track in the studio. It increases their exposure as producers, not DJs.
3) The money that's made from a track isn't technically theirs anyway. It's the labels. But a DJ gig? That's all private spending cash.
Check out the annual "TOP DJs" lists released (either Mixmag, TA, thedjlist, doesn't matter), and you'll see, continuously, completely idiotic or inane names make the list based on people's affections for a single song. As if everyone who makes a song is automatically an excellent DJ. And then there are the aliases. I remember seeing Kumaya Painters on one of those lists. WTF!? That's Tiesto, you dummies. Stop doing that.
So yeah: Producing makes you a more popular DJ, but you are DJing to push your productions. Lazarus makes a good point about how fucked up this is. It's true: Most DJs who become producers don't really know anything about music and simply hire audio engineers and musicians to make their music for them. And most producers who become DJs aren't very good at DJing and are only there to plug their own music. |
I remember one guy tried to argue with me about this, saying that productions represented a steady bleed of income, and thus were ultimately more profitable than the lump sum of a DJ gig. He had a degree in "Marketing" to assist him in this spectacular failure of logic.
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