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| quote: | Originally posted by VERTiG0
Faxed advertisements get thrown in the trash anyway almost immediately, I've found. |
Not in my industry. In a nutshell, here's why. My clients are general contractors. General contractors make money by getting sub-contractors (yours truly) to price bits and pieces of each project that they're involved in. Example: drywall, concrete, roof, etc. They then put all of these prices together, throw in their profit on top, and pass the check to their client, often a real estate development firm. Now, in order to get the best price for each piece/trade, each general contractor must get as many prices for each trade as they possibly can. That's where the letters i send out, called introductory letters, come in. When a general contractor needs a price, he opens up the file for a particular trade, and pulls out all intro letters associated with that trade. He then invites as many people as he can to price the job. As a result, how much money a general contractor makes is directly related to their ability to get the best prices. And their ability to do that is determined by the amount of relationships they have with sub-contractors, which in turn is determined by... you guessed it, those faxes i send out. That's why i was contacted by five new potential clients within several hours of sending out the letters.
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