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MDMA.
No, seriously!
If you really want to turn them on to trance, just slip them a little ecstacy, wait forty-five minutes, throw on some Oakenfold or van Dyk, and they'll go ape-shit over it, proclaiming it to be the greatest music ever, and proceed to bury themselves in live-sets, raves, clubbing, and even DJing. The only trouble is they may not give a rat's ass a year later, but at least you'll have them bangin' the same shit as you during that time.
Sure, you could try it all the other ways as listed above, but this one is 100% foolproof. I've seen many a goth/metalhead/cowboy converted this way (no, not from my doing).
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Everyone has an opinion. Mine just happens to be a little more informed than most.
Electronic Music Critic: Near-Daily Ruminations Of Music I Own, In Alphabetical Order!
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