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Wait. Patience.
If he's got Reason, then use that for at least 6 months until he has a better idea of music production, what kind of gear he wants etc. Read plenty and test out some gear in the shops.
No offense, but if your mate sinks $30k into a studio, yet dosn't have a clue where to start, then they're an idiot. It's the same as dropping $30k on a car, and not knowing how to drive. You buy a shithouse banger of a car, so you can learn in that.
Not to mention if he actually enjoy's it, or has some talent.
You can't make a decent track with Reason? $30k of gear won't make you a decent track either; you still got to know how to use it and have musical ability.
On the other hand, I'm after some new gear, so if he wants to blow $30k, then get a Virus TI, Waldorf Q, Novation SuperNova II and Alesis Andromeda A6... then after 6 months when he gets frustrated and wants to flog them all off, I'll buy the lot.
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