Well back on subject:

I had a radio show for the longest down in, South Texas. Played a mixture of House, Trance and Progressive EDM. Was 4 hours every sat night and was very popular. However, the reason why they, mainstream media, does not promote EDM is the simple fact: MONEY.... There is Money to be made from all the Pop Crap and Hip Pop and other shite that passes as music on MTV. I had that show for over 4 years, and ended leaving it once the program director asked me to start playing more commercial friendly tracks. Like Remixes of Pink or Britney Spears. and why??? Cause even though the show was popular, and won the time bracket in the ratings market (which was included in the 4th largest market in the US), advertisers did not want to buy time during music that was not mainstream... Money Talks and EDM walks.

Sad but true. I hate the fact that mainstream media only expose America to EDM is the latest commercial from a car company or when a sitcom on TV shows only Gay People listening to EDM.

also it did not help the fact that I was doing a mix show in the frigging heart of Texas ha ha

l

Americans for the most part eat up pretty much anything presented in the mainstream and record labels promote the stuff here that is easy for them to create a property for. Britney Spears, U2, Maddonna, The Killers, Nickleback (ugh ) are all brand names that can easily be marketed and build a valuable IP for. When you have, with most EDM, tons of differen't producers (many with multiple aliases), American record labels are stupified on how to market it and you have yourself an incredibly wasted music industry. It's pretty sad. It's also part of the American Culture to idolize said brandnames and pretty much avoid the thought of music quality and originality. EDM is so great because for the most part it avoids all the idolization because of this "marketing dillema" and most EDM fans simply enjoy the music for the music. Not for the "lifestyle" or fashion said music employs.

America disgusts me in so many ways.

quote:

Originally posted by djmetatron EDM is so great because for the most part it avoids all the idolization because of this "marketing dillema" and most EDM fans simply enjoy the music for the music. Not for the "lifestyle" or fashion said music employs.

+1

That is so true,

quote:

Originally posted by pvdclubber hey dude you need to change screen name i don't know if you are aware but KIKE is a very derogatory for jews and this is not really acceptable. http://en.wikipedia.org/wiki/Kike I will be reporting this to the forum moderators

It must be Mel Gibson in disguise!!!

No, seriously...Kike or Quique are all short for Enrique, a spanish name. I'm sure he means absolutely no harm and you sound so fucking paranoid with your "in reporting this" rants...

Chill out man...

___________________

My Set Archive - MY BLOG

quote:

Originally posted by Existo22 Oh come on man more people in europe know about Detroit Techno than the people in the states. The people in the states don't even know that scene exists. Your average suburban american idiot thinks about ''eiffel 65s'' one hit wonder when he hears the word 'techno'. You have Chicago and New York house artists selling far more records in Europe than they could ever dream to sell in the states. Why? Media coverage, plain and simple. Find that video interview of Derrick May from Exit festival saying that they had such a hard time trying to find a fucking sponsor for movement. Yeah... find that interview and maybe you will see what I am talking about dipshit.

rap music is electronic.

EDM is too commercialized as it is; the last thing we need is American commercialization.

I'll agree with what others have stated: 1.) money and 2.) lack of identities to market due to producers vs. DJs vs. too many aliases.

As an American, I can tell you this much: if EDM were to become mainstream here, we'd probably find a way to fuck it up somehow. I kind of enjoy the fact that someone can walk into my office while I'm blarring Smith & Pledger - White and give me this look that just screams, "What the fuck are you listening to?" Or when the UPS guys drops off some vinyl for me and everyone trips out, "zomgwtfbbq he's got real records!?!!eleven".

Honestly I think mainstream radio is dead. I hate to say that because radio is such an important medium for expression & information exchange. It is inexpensive and could be democratic, but everyday people aren't in charge.

Radio won't support the true diversity of EDM, just like it doesn't support the diversity of a genre like jazz or classical. In the US, public & university radio are the only places to hear non-mainstream music, but they have only so many resources to do it.

I'm pretty sure the US elite will never be interested in a global music culture. Not only because it is unprofitable, but because the US tends to be full of itself. USA #1...and all that crap. In the US, global music seems to be the latest pop band from the UK. I feel embarrassed to be a US citizen because what is on the radio is pretty shitty.

I think it is important for US EDM enthusiasts to fight the US monoculture because it will destroy all of EDM. As the wealth of the media gets more concentrated in the hands of a few, the powerful will try to squash its competition. Its competition is good EDM music produced globally.

We can complain about how bad the radio is or do something about it. I know of some ways to fight the power & make sure EDM keeps getting aired

1) Support internet radio. Listen, give feedback, and contribute money.

2) Start your own internet or pirate radio station.

3) Check out Low Power FM radio (entirely legal) Check out www.prometheusradio.org for more details. LPFM promotes local culture by building very, very local radio stations (2-10 mile radio radius) that broadcast a wide variety of stuff. LPFM activism came out of the radio pirate movement. Very cool stuff.

4) Give to or get involved in media activism. In the US, there are several groups fighting media conglomerates and the destruction of the media. In Philadelphia, PA (USA) we have Media Tank, which is an awesome group. They do a lot of different stuff, including the creation of alternative media.

I hope you don't consider what I wrote a political rant. This isn't about fancy words and political slogans, it is about saving my soul. Without music, my life wouldn't be worth living.

Caroline

Madonna is electronic (most of the time).

___________________
Everyone has an opinion. Mine just happens to be a little more informed than most.
Electronic Music Critic: Near-Daily Ruminations Of Music I Own, In Alphabetical Order!

quote:

Originally posted by LazFX Well back on subject: There is Money to be made from all the Pop Crap and Hip Pop and other shite that passes as music on MTV. l

MTV still plays music? I can't remember the last time I've seen a video on MTV. Spoiled rich 16 year old birthday parties is a different matter however.

quote:

Originally posted by pvdclubber i'm sorry if this comes across as a personal attack, i'm sure your motives are benign. it still doesn't change the fact it is offensive. i.e. quite a lot of foreign words are harmless in their native country but have offensive meanings in the english language, and as this is an english forum, i believe offensive stuff should be banned, anyways enough of this, i don't wanna spoil any more of the thread, anybody agree with me on the non-vocal trance stuff i posted in my first reply??

This is an international forum u prude! Theres nothing wrong with that to the rest of the world...get over it! Soccer mom, closed minded mentality at its finest.