quote:

Originally posted by kid nyce I work in marketing - what do you need to know?

i need to have a project done by tomorrow, and have nothing done..
if you have any marketing project(s) done about food companies and could sent me one, you save me a lot of trouble! also i would do something in return.

Bidor.

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www.soundcloud.com/rinster

it sounds like you know absolutely nothing about marketing ... how the heck you got an assignement on the subject is beyond me

quote:

Originally posted by bidor i need to have a project done by tomorrow, and have nothing done.. if you have any marketing project(s) done about food companies and could sent me one, you save me a lot of trouble! also i would do something in return. Bidor.

i don't have any projects perse but if you need help with stuff I can get you through it and explain it to you.

for example, the basic idea of marketing. Advertise a product by a certain method, equate that to sales over a duration of time, then run analysis on that "marketing method" to determine the effectiveness of the campaign.

market share percentage and gap analysis are usually your best 'analytical' approaches when evaluating a marketing campaign.

Chances are your teacher wants you to drum up a marketing strategy for a certain product, determine its impact, pro's and con's of the marketing strategy, and then analyze the flaws in your strategy and offer up suggestions on how you would go about improving your strategy.

___________________
I PUT TRADEMARKS AROUND YO MOTHAFUCKIN EYE
JUST ME N YOU

quote:

Originally posted by jdat it sounds like you know absolutely nothing about marketing ... how the heck you got an assignement on the subject is beyond me

what you say is true. i know nothing about marketing.. but "Business Studies" is included in my course and got this assignment.

ps the course im doing is "Professional Cookery" thats why im asking if anybody has a project done on marketing about a food company.

thanks for helping me out Kid_Nyce. but would really appreciate it if someone could sent me a project.

___________________
www.soundcloud.com/rinster

I'll be generous and offer up a marketing strategy for any product, you can use this as a skeleton to other mediums of marketing


Email Marketing Campaigns
1-Collection of subscribed email addresses
2-Adkey insertion in hotlinks to your commerce site
3-Layout and design for your product to maximize the it's reader effectiveness
4-Execute email campaign

Analysis
1-After the first week, monitor CTR (click through rate) for your emails
2-After the first week, monitor Adkey hits in web logs on commerce site
3-After the first week, monitor Adkey Sales through your commerce site
--Repeat on the month

CTR will give you the effectiveness, how many eyes saw your email and how many of those eyes clicked on your links. This will generate an Adkey hit rate on your web logs. So you have 2 data banks worth of analysis. Who opened the email and clicked, and of those that clicked they went to your site compared to normal traffic on the site. Then you relate the Adkey Sales to the traffic ratio (adkey to normal traffic) and then relate the Adkey Sales to number of people who opened the email. Reverse that equation and you find out how it was uneffective, meaning some didn't even open the email.

Why didn't they open the email?

Now that you have your sales for the product, you determine the sales over time and compare it to the sales that product net in the month prior to the campaign. This will give you your gap and market share of how this product is doing compared to the other products you are selling...market share or in this case product share.

Hope that helps you get off on the right foot

___________________
I PUT TRADEMARKS AROUND YO MOTHAFUCKIN EYE
JUST ME N YOU

quote:

Originally posted by kid nyce I'll be generous and offer up a marketing strategy for any product, you can use this as a skeleton to other mediums of marketing Email Marketing Campaigns 1-Collection of subscribed email addresses 2-Adkey insertion in hotlinks to your commerce site 3-Layout and design for your product to maximize the it's reader effectiveness 4-Execute email campaign Analysis 1-After the first week, monitor CTR (click through rate) for your emails 2-After the first week, monitor Adkey hits in web logs on commerce site 3-After the first week, monitor Adkey Sales through your commerce site --Repeat on the month CTR will give you the effectiveness, how many eyes saw your email and how many of those eyes clicked on your links. This will generate an Adkey hit rate on your web logs. So you have 2 data banks worth of analysis. Who opened the email and clicked, and of those that clicked they went to your site compared to normal traffic on the site. Then you relate the Adkey Sales to the traffic ratio (adkey to normal traffic) and then relate the Adkey Sales to number of people who opened the email. Reverse that equation and you find out how it was uneffective, meaning some didn't even open the email. Why didn't they open the email? Now that you have your sales for the product, you determine the sales over time and compare it to the sales that product net in the month prior to the campaign. This will give you your gap and market share of how this product is doing compared to the other products you are selling...market share or in this case product share. Hope that helps you get off on the right foot

thanks for being so helpfull! but i dont have time to do stuff from scrath or to make a project myself.. not to put you down coz i really appreciate your effort!

___________________
www.soundcloud.com/rinster

quote:

Originally posted by bidor thanks for being so helpfull! but i dont have time to do stuff from scrath or to make a project myself.. not to put you down coz i really appreciate your effort!

Well congrats then!

You are fucked!

quote:

Originally posted by jdat Well congrats then! You are fucked!

pls someone?!

___________________
www.soundcloud.com/rinster

why don't you change the thread title to "Someone send me a marketing project, will donate $100 via paypal"

Fixed.



Now someone help me pls

___________________
www.soundcloud.com/rinster

quote:

Originally posted by bidor pls someone?!

It's private information!
You think anyone in the trade makes projects freely available?
It's commercial suicide, sleeping with the enemy etc

There are so many different reasons that make this type of material available ( at least in a full project type ) because the material consists of various statistics from potential outside consultants or sources ( copyright issues come into consideration ) and there's also the whole outline and the outcome done by the marketing team itself.

It just cannot be found.

quote:

Originally posted by jdat It's private information! You think anyone in the trade makes projects freely available? It's commercial suicide, sleeping with the enemy etc There are so many different reasons that make this type of material available ( at least in a full project type ) because the material consists of various statistics from potential outside consultants or sources ( copyright issues come into consideration ) and there's also the whole outline and the outcome done by the marketing team itself. It just cannot be found.

i need details, but not that kind of details.. just basically how company's deal with costumers etc.. basic information on how a company deals with marketing (in a project) its only for college, after ive used it for college i dont need to have anything to do with Marketing anymore. its this stupid Business studies thats in the way and they want a project from the people in my class.

___________________
www.soundcloud.com/rinster