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I think that anthems, be they classic anthems or newer anthems, should be used sparingly. Your friend is going to want to build up his audience with some slower/lower energy songs, and then drop that special track at the right time to make the crowd go nuts. Tell your friend to start off slow (don't start off with a classic), and watch the crowd.
The crowd is VERY important when pacing a set. If only a few people are dancing, then you (as the DJ) should ask yourself "why aren't these people dancing?", and adjust your mix accordingly. Sometimes these cues will be obvious (the people may come up to you and ask for a song), but normally you'll want to gauge who's dancing (more guys than girls, vice versa?), and work on those who aren't dancing (maybe if there are no girls dancing, play a song with a strong vocal to get them moving) If the crowd wants go-go-go Anthem Time from the start, then give it to them, but always read your crowd and check with them to see where you should be going. There are too many Djs out there who never look at their dancers and just bang out their biggest tunes like they do in the bedroom, and the result ends up being a lack of energy on that dance floor...
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Overload (House/J-Pop/K-Pop): Click
No Pants Dance (Funky House/Electro House/K-Pop): Click
Dark Beach (Deep House): Click
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