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I agree...
rukes.com on the front, all lower case.
maybe a simple little logo (like the flash idea) on the back near the to in the center. If no simple logo, then nothing.
Don't make the sure white or black. Maybe like a dark brown or dark blue.
rukes.com on the front is fine, IMO. People are going to look at your powerful camera and concentrate on it a bit and look at you and see the domain. People who you take pics of are right in front of you and will obviously see the domain.

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