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theholyalex
Supreme tranceaddict

Registered: Dec 2004
Location: Berkshire
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May-13-2007 00:11
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zodiac9
Supreme tranceaddict

Registered: Oct 2005
Location: Houston, TX
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| quote: | Originally posted by DJ Shibby
Yeah...
In this day and age, I don't even understand why people even still have labels except for vinyl pressing and distribution/marketing... neither of which most digital labels will do well for you.
May as well just market and distribute yourself, because no one cares more about your music than you do. Plus, you get 100% profits... if there are profits. =)
Just my two cents. |
This would be the ideal situation, but how do you market yourself? For distributing, there are several options, like a website, or a 3rd party site. I got with a little digital label just to get my tracks on the distribution sites, like beatport, audiojelly, Itunes, ect. I looked over the contract, but I didn't get a lawyer to look at it. I personally know one of the label's A&R guys though, so I feel I can trust them.
The label I'm on does a bit of promoting, and they have a small following that includes some working DJs. Somehow, they got Armin himself to listen to a few tracks. The guy that runs the label is very motivated, and good at networking. Honestly, I think I would do worse if I tried to promote and distribute myself. First of all, how would I get on all the major distribution sites without a label? Starting one's own label sounds like a headache I don't want.
If we can all be successfully distributing and promoting on our own, please tell us how to go about it. I would give my tracks out for free at this point, if I knew enough people would want them. Seems when you give something out for free, people won't even take a look, because they think it's probably crap. Can't blame them on that. The backing of a label, even a small digital one, makes it appear you at least have something worth looking at.
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May-13-2007 00:12
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DJ Shibby
Amphoteric Superbase

Registered: Jul 2004
Location: Of Earthzen and the Therethen
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| quote: | Originally posted by zodiac9
This would be the ideal situation, but how do you market yourself? For distributing, there are several options, like a website, or a 3rd party site. I got with a little digital label just to get my tracks on the distribution sites, like beatport, audiojelly, Itunes, ect. I looked over the contract, but I didn't get a lawyer to look at it. I personally know one of the label's A&R guys though, so I feel I can trust them.
The label I'm on does a bit of promoting, and they have a small following that includes some working DJs. Somehow, they got Armin himself to listen to a few tracks. The guy that runs the label is very motivated, and good at networking. Honestly, I think I would do worse if I tried to promote and distribute myself. First of all, how would I get on all the major distribution sites without a label? Starting one's own label sounds like a headache I don't want.
If we can all be successfully distributing and promoting on our own, please tell us how to go about it. I would give my tracks out for free at this point, if I knew enough people would want them. Seems when you give something out for free, people won't even take a look, because they think it's probably crap. Can't blame them on that. The backing of a label, even a small digital one, makes it appear you at least have something worth looking at. |
Yeah, that's the issue: networking and finding the people you need to find.
But honestly, it's just about persistence and dedication. Remember, these 10,000 label owners all need to get their music out there, and DJs need new music to play... no one is going to listen to a good track and ignore it if it suits their style, which is what it's all about : efficiently and aggressively getting yourself out there to the right people.
Send Armin an E-Mail, or whoever it is you want to hear your track.. remember that there are a million clubs and DJs out there. You'd be surprised how well that works... this is what your label's distribution guys are going to do for you, at the cost of 50%. You know how you want to spend your time and what's valuable to you, so it's your call whether that's a great money-saving idea or a waste of precious time.
As for getting on Beatport and stuff... that's easy. Once you got your personal label setup, you can start selling through them by getting in contact with their marketing guys.
There's a pretty big illusion in the underground scenes (that's our scenes mostly xD) that you can get rich off of making tunes and that you need a big label to get your sound out there. Maybe that's because that's how pop music works... but things are changing, and our scene has always been pretty independent from the start.
And of course, not everyone is successful; a little luck helps.
Just my opinion of course... 
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May-13-2007 00:50
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zodiac9
Supreme tranceaddict

Registered: Oct 2005
Location: Houston, TX
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| quote: | Originally posted by DJ Shibby
Yeah, that's the issue: networking and finding the people you need to find.
But honestly, it's just about persistence and dedication. Remember, these 10,000 label owners all need to get their music out there, and DJs need new music to play... no one is going to listen to a good track and ignore it if it suits their style, which is what it's all about : efficiently and aggressively getting yourself out there to the right people.
Send Armin an E-Mail, or whoever it is you want to hear your track.. remember that there are a million clubs and DJs out there. You'd be surprised how well that works... this is what your label's distribution guys are going to do for you, at the cost of 50%. You know how you want to spend your time and what's valuable to you, so it's your call whether that's a great money-saving idea or a waste of precious time.
As for getting on Beatport and stuff... that's easy. Once you got your personal label setup, you can start selling through them by getting in contact with their marketing guys.
There's a pretty big illusion in the underground scenes (that's our scenes mostly xD) that you can get rich off of making tunes and that you need a big label to get your sound out there. Maybe that's because that's how pop music works... but things are changing, and our scene has always been pretty independent from the start.
And of course, not everyone is successful; a little luck helps.
Just my opinion of course... |
What you say makes a whole lot of sense. I think I was coming to the same conclusion, just slowly, and maybe I didn't even fully realize it till now. For a while now, I've been giving tracks to a couple of DJs I know, and they play them in their sets. I've been considering sending my tracks out to well-known DJs, ones that I think will play them. This seems the way to go, and besides, hearing my tracks in a DJ set is rewarding. I will wait a while to email armin, don't think I'm ready for that yet. I'm realizing now that even if you choose to be on a label, you still need to promote yourself. The labels, especially the small ones, aren't going to help you much in that area. I need to get off my ass and start networking.
Are their any fees involved with getting an account with a major distributor like beatport or audiojelly? How bout starting a label? I'm guessing business license fees are involved. It just sounds intimidating to someone like me who has no business sense.
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May-13-2007 03:03
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