quote:

Originally posted by oldblue1224 -then last night there was a jeep commercial with the lyrics from PVD-Time Of Our Lives

Isn't it Vega 4's version of the song? i.e. not the PVD club mix?

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music in marketing is usually about recognition and association with memories, etc

unless it's something really catchy or currently popular advertisers aren't going to use new music.


this can mean recognizable, approachable 'songs'

or recognizable, approachable styles

http://www.muzak.com/muzak.html


tracks like as the rush comes and time of our lives are easily digestible to the american public because the vocals are essentially pop vocals

quote:

Originally posted by oldblue1224 they were doing an ad for paris hilton's first interview out of prison, and the background music was Motorcycle - As The Rush Comes. kinda weird for cnn to play a tune like that, but whatever.

They actually play that song A LOT on CNN as they transition to commercial. I work from home a lot and keep CNN HLN on for background noise and I hear them play that track at least once a week...usually during the same time slot. Oh well, at least they're representing the EDM, however dated that track may be.

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Temporarily retired from the world of DJing.

quote:

Originally posted by oldblue1224 they were doing an ad for paris hilton's first interview out of prison, and the background music was Motorcycle - As The Rush Comes. kinda weird for cnn to play a tune like that, but whatever.

They actually play that song A LOT on CNN as they transition to commercial. I work from home a lot and keep CNN HLN on for background noise and I hear them play that track at least once a week...usually during the same time slot. Oh well, at least they're representing the EDM, however dated that track may be.

___________________
Temporarily retired from the world of DJing.