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This war may never end, as each side throws a good punch after the other.
HD-DVD Regains Hardware Sales Lead
NPD figures show HD-DVD commanding dedicated hardware.
by Gerry Block
October 12, 2007 - Speaking to Video Business earlier this week, Jodi Sally, Toshiba's VP of marketing of digital A/V products, proclaimed that HD-DVD has regained its lead in dedicated hardware sales in the calendar year. Citing NPD sales figures, Sally stated that HD-DVD has been accountable for 53% of dedicated next-gen DVD hardware sales. Dedicated Blu-ray hardware comprises 44% of sales, while dual-format players make up just 3%.
Dedicated hardware does not include the PlayStation 3, which is responsible for getting several million Blu-ray players installed in American homes. Toshiba believes it can counter this advantage in 2008, however, as the company will soon be offering laptops with built-in HD-DVD drives at the popular $1,000 price point. The company estimates that it will ship 5-million HD-DVD drives for PCs and laptops next year and expects better attach rates for movie titles than the PS3 currently encourages, as various studies have recently suggested that (rather horrifyingly) only 20% of PS3 owners play Blu-ray movies on their consoles.
These numbers only pertain to standalone players...so PS3 stats are not included. Still, its to mention that soon Toshiba will start including HD-DVD drives in their PC's. Im not sure how much of an effect this will have on movie sales, since people dont really buy PC's and laptops so they can watch HD movies at their computer desk. Regardless, once one side makes a good move, the other does likewise. While the consumers want nothing but this war to end, and for the confusion and wasted money to stop, the industry reloads ammunition on both sides for the battle to continue.
Perhaps we shall all just stick to DVD until they figure this shit out.
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