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It's much easier making one device that can try to cater to all the different buyers than to make a single-function device or one for Ableton, Traktor, decks. Once you add in MIDI, then there's no reason to stop at a few controls, and so that's why they keep adding more. With both Ableton and Traktor, it's beneficial to have an external soundcard, and having it all one box is nice, too. The only thing that doesn't always logically follow is the inclusion of a traditional audio mixer, but that's what A&H have historically made, right? Might as well add that in, too.
You end up with an all-in-one box with a ton of features that resulted from feature-creep that tries to cater to all. This way, they can also sell it at a premium price, and people will still buy it.
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