LLC? please elaborate a little more

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Originally posted by Tony Morello LLC? please elaborate a little more

LLC here in the US is a Limited Liability Company. It's similar to incorporating, without the hassle of doing so (taxes, etc.). I'm not sure of the particulars in Canada, but basically, you have a lawyer or online service to help you come up with "Tony Morello, LLC" or whatever you want to call it (and whatever it's called in Canada) and that is who is doing business with the sponsors. If something goes sour, they address their issues with the organization ("Tony Morello, LLC") and not you, just like if you had problems with them, you'd sue the company, not the individual you were talking to. If you don't do something like that and something goes sour, it is you personally that is responsible. It's just a level of protection that should really be used more often by individuals doing business...

I can't speak for Canada's laws specifically, but I'm sure they have plenty of similar options even if it isn't called an LLC (including incorporating). It may sound like a big deal or pain in the ass, but I've had shit backfire one time and I was out nearly $10k... never again. And parties have shit go wrong all the time... people getting hurt, too trashed, people not paying, contracts going sour, people backing out of deals, damage to personal property, etc. Who the hell wants to be responsible for any of that, and it's probably only a few hundred bucks in Canada, too.

thanks, i'll look into that a little bit more, i'll be doing business through my promotion company "passion nightlife", this is good info to know

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Originally posted by Tony Morello how tough is it to book and what do his rates look like? i assume it's a pretty penny, but hey, if the company is picking up the tab i might as well aim high, plus he hasn't played calgary yet i figured i'd try get some more info here before getting in contact with his booking agent

I never had to speak to his agent, just to him and I have to say he's really is probably one of the nicest and most down to earth people I have ever talked to. I think if you put it to him in terms of what you are going to be doning is special for x reason (for example he's never played there etc) will go a long way. Bear in mind, it's quite a long way to go for one gig, especially him being able to basically draw a crowd anywhere in the world so I would speak to other promoters (in other cities obviously to safeguard your exclusivity) about arranging several gigs. It's just a thought but it would make logical sense, but again that could be something his agent would organise, possibly with your help?

Be careful with corporate sponsorships - what they want/expect will often be very different to your expectations. Also, with big names, they will always be wary of sponsorship as they have to be careful in terms of brand affiliation (does it conflict with their existing deals?, are they ethically compatible? etc.). Also, when some agents smell corporate sponsorship they fee goes up as many big DJ's will adjust their rates to play for clubs or promoters they believe in or just to play at places they have never been to before.

I do think you will be able to organise it, just have you ducks in a row.

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Originally posted by Stu Cox This kind of thing should happen so much more in the UK, maybe it would mean things wouldn't have to be run on such a shoestring budget all of the time, promoters would be able to spend money on decor etc and wouldn't have to charge £20 on the door. The people I got my first residency with were sponsored by Kodak, Playstation and a load of others, but I pretty much haven't seen nights being sponsored since, apart from festivals - I think it's such a waste of an opportunity, when you've got a group of people from a particular demographic who certain brands would love to be able to target that specifically and would be willing to pay a fair amount to do so.

Actually it was big business that helped to destroy dance music clubs in the 90's. Drinking alcohol in proper dance clubs then was virtually seen as uncool and the term beerboy had a lot of venom in it. It is believed that he alcohol (and a certain energy drink) companies were desperate to get in to this market and lobbied hard for the criminal justice act of 1994 and the barry legg act "The Public Entertainments Licences (Drug Misuse) Bill" to become law. If you know anything about these laws they basically killed raves and police ridiculous amounts of power to stop "anti-social behaviour"...like young people partying. They also put a lot of effort in making sure the tragic death of Leah Betts was the most publicised story that year. In fact there's an interesting article about how the infamous 1500 "sorted" posters (depicting Leah in ICU) were the creation by an advertising company whose largest clients were multinational brewery and again a certain energy drink company. The law changed, the raves got shut down and clubbing was now a different and more controlled function.

In the years that followed the sad truth came out that Leah had died from drinking too much water and not from ecstasy poisoning, but had also drunk a very large amount of alcohol before, smoked some weed and apparently done some speed.

I have dealt with with corporate sponsorship for "youth events" such as festivals and clubs night when I was in PR - all in all, when you get it right, it does work but usually the sponsors have such a different criteria about what is important compared to the promoter (and often the punter) that it's not worth it.

I'm not saying that in certain situations corporate sponsorship is not useful or beneficial sometimes, but as the story above shows, to companies it's simply about profits, not about people having a good time at your club.