Not logically? It flat out isn't!

And a press release is simply written information release in some form (email, snail mail, myspace) etc) with the intent for the press to use to announce the information to the public. With the internet, though, it's often easy for the public to be able to find the original press release. Most credible media outlets tend to rewrite the ifnormation in a press release in the own words.

You can have 20 press releases for one even if they wanted. First one with a date, second one announcing a headliner ,another one annuncing more of the lineup, another announcing final details, another announcing any changes due to any number of reasons. '

You catch my drift.

Last edited by DaveT on Jan-14-2009 at 01:59

How could you tell that this one is not being used by the press?

Press release by definition is pseudo-news story, written in third person, that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product.

The flyer fits well into this category, since tranceaddict is a forum, we don't know if there is any reporter/editor involved in the discussion board.

Like I said earlier, it is logically not (just by looking at the flyer posted by Insomniac), but it could be :P

quote:

Originally posted by DaveT Not trying to put you down, but it's a teaser, plain and simple. One of my biggest role while working nine years at the job I was just laid off of (stupid economy) was working heavily with sales & marketing, and I worked in games, music, tv, movies, etc (on content / PRESS MATERIAL, I focused games, but with sales & marketing I worked across everything) and this would absolutely be classified as a teaser. Dave

bro ive handled a 450million US dollar brand in 15 countries with 60 people reporting to me as AVP for brand marketing...

since youve worked for nine years WITH sales and marketing, then Im sure you know there is no way a Full Service Ad Agency, be it McCann, Dentsu, Saatchi or Ogilvy will do an execution like this as as part of a comprehensive intergrated plan borne out of a Communication Brief or if its just a campaign, then a Creative Brief...

Utter lack of positioning statements, reasons to believe or to raise a real question in the minds of the consumer that can be answered later on betrays what this "thing" is...

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Last edited by alan on Jan-14-2009 at 03:44

im sure people know its coming....a lil more info would have helped to TEASE it a lil better.......with WMC the following week, they should be able to have a to HUGE lineup......wouldnt u think?

quote:

Originally posted by DaveT Come on, argue with me. I am sick (bronchitis & laryngitis, AGAIN) and irritable and want to argue to let off some steam, lol. I was a bit pissy in my post intentionally!! HELP ME OUT HERE!!! lol Or maybe I shoulda just try taking a nap.

Sure lets do this, I am incorrect in saying its Press Release. Its a PR release. Its more Publics Relations Release more than anything. But it all goes under PR.

Refer to body copy. Take that out, put it on an email and send it to the press to write about...double spaced, 14 font, for Immediate Release to all media contacts.

Just because they put it in a flyer, does not make it a teaser. It tries to be a teaser but fails miserably to do so.

Its like a DJ trying to be a DJ by looking like a DJ, with all the records, all the songs, all the equipment. He still is not a DJ, right?

___________________
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INCOGNITO - Where amazing cutting edge dance music happens
DRENCHED - Daytime pool parties
MOONLIGHT - Evening open air parties
ARTWALK AFTERHOURS - One offs
TEKNOLOGIK - One offs

quote:

Originally posted by alan Its like a DJ trying to be a DJ by looking like a DJ, with all the records, all the songs, all the equipment. He still is not a DJ, right?

Well, technically DJ Luxor is a DJ by looking like a DJ, at least to some girls.. he he he

LOL


** friends don't get mad, right Billy? **

Its about one thing- DATE DATE DATE!!!

They want you to start planning ahead to attend and create buzz/hype

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quote:

Originally posted by JohnBeaver Its about one thing- DATE DATE DATE!!! They want you to start planning ahead to attend and create buzz/hype

bingo

quote:

Originally posted by JohnBeaver Its about one thing- DATE DATE DATE!!! They want you to start planning ahead to attend and create buzz/hype

date is an information.

it doesnt make the consumer want to check the event etc as it didnt create a stimuli for consumers to learn more about the event. unless someone is such and buys tickets due to the fact the venue is now larger than before, and other points put out in the flyer.

this is a personality or DJ driven product. no names were mentioned here though.

bottomline, has anybody actually reserved the date or bought a ticket already (presupposing one can purchase tickets now) now that youve seen this Flyer with the date?

___________________
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INCOGNITO - Where amazing cutting edge dance music happens
DRENCHED - Daytime pool parties
MOONLIGHT - Evening open air parties
ARTWALK AFTERHOURS - One offs
TEKNOLOGIK - One offs

quote:

Originally posted by DaveT You can have 20 press releases for one even if they wanted. First one with a date, second one announcing a headliner ,another one annuncing more of the lineup, another announcing final details, another announcing any changes due to any number of reasons. '

Wait, didnt you just describe the flyer we are all discussing about here?

___________________
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INCOGNITO - Where amazing cutting edge dance music happens
DRENCHED - Daytime pool parties
MOONLIGHT - Evening open air parties
ARTWALK AFTERHOURS - One offs
TEKNOLOGIK - One offs

quote:

Originally posted by alan date is an information. it doesnt make the consumer want to check the event etc as it didnt create a stimuli for consumers to learn more about the event. unless someone is such and buys tickets due to the fact the venue is now larger than before, and other points put out in the flyer. this is a personality or DJ driven product. no names were mentioned here though. bottomline, has anybody actually reserved the date or bought a ticket already (presupposing one can purchase tickets now) now that youve seen this Flyer with the date?

Coachella!?!?!

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