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DJ Eco
in yo mouf

Registered: May 2004
Location: Dirty Jersey
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Hey man, I hearya, but isn't expecting 10,000 people to be there off the bat a bit hopeful? I've done many parties and we don't survive unless we absolutely lowball what we think the turnout and cost/benefit is. There hasn't been a trance/techno event in New York City in the past decade that's had 10,000, so I think that assuming that many people are just "gunna be there" is a bit shotty? Unless you have a really good reason why you're certain that many people will be there. Not trying to shoot down your idea, I think it's fabulous, but at the same time, I'm a businessman, so something like assuming 10,000 generic locals will be there raises a red flag....
There should always be a balance between the price you pay for the DJs and what draw you think they have. Just check New York City as a reference. On average, how did [insert DJ here] do the last 2, 3, 4, 5 times they came to New York? Was it a 3000 capacity venue or 300? Is this a DJ that some people on Trance Addict like but otherwise isn't relevant in the current scene? These are all questions to raise up when thinking about the DJs.
You want to have good DJs, but at the same time, you don't want to waste your money and their time (and cast off the New York electronic scene as a joke in their eyes, if something as big as this fails or goes nowhere near as planned).
Check the Minitek 2008 promoters as a reference and you'll see exactly what I'm talking about... Hope I can be of help just a little bit Not trying to rain on the parade, just giving some words of wisdom.
___________________
http://thesoundofeco.com
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Apr-16-2009 02:50
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DJ Eco
in yo mouf

Registered: May 2004
Location: Dirty Jersey
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Another thing to highly consider is promotional credibility. Guys like Made Events, Pacha, Webster Hall, etc., have spent years and loads of energy forming relationships with not only these big DJs you're mentioning, but their agencies. These agencies won't just give away Sasha, Digweed, Corsten, etc... Even guys like Prydz, Deadmau5, more mid-level guys, are restricted in the local area by who and where they work with. Most agencies won't take a first-time festival promoter seriously; they see a lot of scenarios like this all over the world, and DJs like that can demand whatever they want and however much they want and still get bookings. In other words, they're not suffering for bookings.
There's a huge inner network of industry people that it takes years to crack into. For example, you can't just "book" Kanye West or Daft Punk, with money. You need to show years of mastery of throwing shows, putting on one-offs, or whatever the case may be... Just throwing an example out there.
On the other hand of things, you never know... Going with a huge collection of midlevel guys (guys like Sied Van Riel, Arnej, Martin Roth, Marcus Schossow, Menno De Jong, etc.) might be able to work wonders... The thing is, something like this has never been done before, so we won't know or have anything to go by. The thing is, to book one of these guys takes days of talking about prices, shooting back and forth contracts, booking hotels, flights, and getting Visas and passports in order... Multiply that by a dozen or two, for a bunch of different stages, and you have months of work that needs a team of at least 5 to work on for a year to organize...
___________________
http://thesoundofeco.com
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Apr-16-2009 02:57
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DJ Eco
in yo mouf

Registered: May 2004
Location: Dirty Jersey
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Not to mention, no matter where something like this is happening, permits need to be attained... Even a rinkydink town, you mess with the wrong person and they can get you shutdown within an hour. You mentioned that 10,000 people will be going to this, things like parking, places to stay, bathroom areas, eating areas, and waste disposal start to come into play... Unfortunately, that's why things like this are organized by teams of 10-20 people who do it as their full-time job, and only do it once or twice a year.
All Points West Festival in Jersey City was one of the biggest festivals this city's seen in recent years. The amount of work that went into something like that, 2 days, you can't even imagine. Not to mention, it was right across the Hudson River and not 1.5 hours up north. It's all really fuzzy, man, you should try contacting an outside 3rd party company that organizes events and can do those miscellaneous things like permits, etc...
___________________
http://thesoundofeco.com
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Apr-16-2009 03:07
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neocubist
tranceaddict

Registered: Aug 2008
Location: Kingston, NY, USA
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It really is a dream scenario.
I was aware that Tiesto was doing his thing... But honestly, he is way more commercial than the market I am going after.
Not to mention, Techno Camp Fest! come on??? Tiesto is always playing to huge crowds that don't understand electronic music.
Once again.. Am I drawing a NYC crowd that would be affected by Tiesto?
A 3 hour radius for me is..
Boston, MA
Montreal, Canada
Binghamton, NY (Yeah shoot-out!)
Philadelphia, PA
Asbury Park, NJ
Does that circle have an underground willing to travel a few hours and do something different for once?
Who can we book to bring up-wards of 600 people for the weekend?
The Jam Band shit will take care of itself.. and I'm sure there will be tons of tripped out hippies falling in love with our modern jams...
You can always tell who comes out to the shows for the music around 3-4am at a club. There we are... Eyes all bugging out... Sweat Stained... Refilling water in the bathroom... tipping the guy because he handed you a paper towel. (You know, that is a fucking expensive ass paper towel! If you had to put a dollar ina machine for a single paper towel, would you do it?) heheh
Anyway, I'm glad Tiesto is playing.. That will keep all the ass grabbers at home. The girls will feel safe!
another thought.. There were a ton of Asians at Exacta, March 28th... How does that happen? It seemed a little out of place.
Do Asians go camping? hehehehe
We will have Hotel deals for people who can't hang.
I talk too much..
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Apr-16-2009 03:08
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Ali Mahmud
Supreme tranceaddict

Registered: Nov 2007
Location: The Bronx
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I myself have just started out with my promotional company. Our first event was a huge success, but it took a lot of planning to make it happen. I have a second one coming up at the end of May, and more afterwards. I can only make sure we are organize and plan the event well. Meaning getting the artist and venue sealed, while leaving us enough time to promote. Then hoping that will make my event a success. Also at the same time try to avoid major DJ's, like Tiesto, PVD, Armin, etc.
It sounds like you need a lot more planning, because you can't just write off Tiesto, because he will almost certainly eclipse your event.
I like your idea and we all wish we can have the best DJ coming here every week, but it's just very hard to do at the moment. Also You need to put a lot more time in to planning the festival, and find the right time to do it. Honestly I think you should shoot for 2010. In my opinion it's to late to get this all ready for september, and leaving you enough time to promote.
Seriously sit down, and write down what you want to do and how you are going to do it. Be professional about it, and don't just chase a dream, plan a route to achieving the dream.
Best of luck, and keep me updated with you plans.
___________________
WWW.FACEBOOK.COM/DJALIMAHMUD
WWW.MYSPACE.COM/ALIMAHMUD
WWW.SOUNDCLOUD.COM/ALI-MAHMUD
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Apr-16-2009 03:26
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