LOL They aren't doing so hot...
Look at their financials.

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Originally posted by Jarvmeister Good business has nothing to do with you, good business has everything to do with how much money is generated, and how you safeguard future profits. Pioneer are running a good business.

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Originally posted by Ryan0751 LOL They aren't doing so hot... Look at their financials.

+1.

They have pulled out of pretty much everything except for our niche DJ market, home audio (ie: receivers) and in-car audio. Shame because their Kuro line of plasmas had to be seen to be believed...

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quote:

Originally posted by Ryan0751 Look at their financials.

I've not seen them. Show me.

Just get 2 Techs and traktor or serato

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Originally posted by orTofønChiLd Just get 2 Techs and traktor or serato

+1.

Pioneer are finally making you pay for all that marketing and Dj sponsorship.

Don't get me wrong - I love my 800mk2's and think to some extent what pioneer did for CDJ's is what Technics did for turnatbles....

...but they went too far and asking $1000+ for a CDJ is not what the market will bear. Yes, clubs and rich kids might spunk it for them as they need to but the average home DJ (which is 80% of the market for them) won't pony up in these times. So the units are already made and they do a price hike so the other 20% can pick up the slack.

Yes, the exchange rates have something to do with it but the pound is higher against the dollar than it has been for nearly a year, so if anything prices should be dropping, not rising. Bear in mind the average of USD to GBP before the crash was about 1.8 (with a peak at just over 2) and for the last 2 months it's been above 1.6, currently at 1.65.

Why the price hike? because all their other sectors have crashed so they are trying to figure out how to cash in on the in demand products they still have inventory of.

They are also trying to get us to pay for the glut of not so popular products they flooded the market with in an attempt to kill all competition (technics/vestax/A&H/etc.) and took a loss on (such as the DVDJ's, the DJM 3000, DJM 909, DJM 700, etc.

It's all just product economics....

Good post djrann

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Originally posted by n3lly I think they'll release a new product soon. This new high price will allow them to enter the market at an even higher price but on paper it will look like it's in line with their other products. If the cdj had stayed at 1099 and they brought in a new product at 2k, people would really ask if it was worth it. Bring the cdj up to 1400 and introduce the new product at 1800-2k and people might consider spending that extra little bit. Just my 2c..

Right on the money. This plus they probably think if people are going to buy them right now they are buying them because they want their product, not affordability. So they can squeeze a few hundo out of every purchase more.

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Originally posted by Jarvmeister I've not seen them. Show me.

http://pioneer.jp/corp/ir/library/a..._4q09e_note.pdf

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Originally posted by keithos27 http://pioneer.jp/corp/ir/library/a..._4q09e_note.pdf

I was asking Ryan, not you!

But since the interest, which part of that report did you find most interesting?!

Anyways, hope no one thinks I'm pro Pioneer price rises BUT, I see it as inevitable. It really is basic business management - they'll survive and they'll do well (in the Pro DJ range). If they don't I'll eat my hat.

quote:

Originally posted by Jarvmeister I was asking Ryan, not you! But since the interest, which part of that report did you find most interesting?! Anyways, hope no one thinks I'm pro Pioneer price rises BUT, I see it as inevitable. It really is basic business management - they'll survive and they'll do well (in the Pro DJ range). If they don't I'll eat my hat.

That report looks pretty bleak. I believe the CDJs are grouped into the "Other" category, but it's not a big deal since every product line has done poorly for the company according to this document.

It looks like the company is in the midst of a restructuring, so hopefully that will help to turn some of these numbers around...

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what we're looking at here is CLASSIC price elasticity of demand...

in the world of DJ technology there are few substitutes to the pioneer CDJ1000...some people swear by denon, others will tell you stanton is good...but in terms of pure substitution, nothing comes close, and Pioneer knows it. Unless you are 100% digital, or using a hybrid setup, 1000's are your weapon of choice.

The law of price elasticity states that fewer substitutes available for a particular good, the more people are willing to pay for that particular product; in this case, CDJs.

Not really much more to add to this little econ lesson. classic case, pure and simple.

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At one time the Techs were a similar example, for the simple reason that all the clubs had them.

And anyone who's used Techs knows that even though there are better decks 'on paper' with more tourque and what not, there's just something about Techs that will trounce any vinyl deck, forever, regardless.