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Here in LA EDM events are a cockfest.
I play at a mainstream club where most of our customers are girls. I can get away with EDM as long as it's cheesy catchy a la Bennasi, Guetta, Sinclair, etc. Girls like that. The new Black Eye Pease crossover stuff is working wonders with girls on the mainstream too.
They like songs that tell love stories. Remember, girls are very sentimental. They don't like their music to be too EDMish. That's why big producers make a radio friendly, more mellow, streamlined song and a club version that just goes all wild.
They like cheese. That's why Tiesto pulls a lot of girls, because he knows exactly what they like. He makes his albums for girls not guys.
Also, girls like to shake their booty with their friends. So since in the US most people aren't into EDM, girls tend to go where their friends go... Mainstream clubs.
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