As Eric said, don't put reverb on the kick. Ever. All you get is mud. I think that's one of the few things that I could actually call a rule, as opposed to a loose guideline. The only exception is if you're doing it deliberately to create a non-rhythmic effect i.e. to set off a breakdown.

As for the other drums, my advice would be to use only minimal reverb and a bit of compression. Usually with no early reflections. Start with a small room preset or an actual drum preset (many reverbs have those). Keep the gain low enough so that you can hear how it affects the sound but don't hear too much tail. You want your drums to be tight; if you try to use the same kind of reverb you'd use on a lead then it will stand out too much. Sometimes you can put a longer reverb on the snare/clap, it depends on the track though.

Sidechaining a reverb track to its original is often a good strategy, but you shouldn't need to do it with drums - if you find that you have to, then you've probably applied too much reverb in the first place.

I've personally never done too much EQing on drum reverb except sometimes to thin out the sub-800 Hz range if I'm using a lot of tribal or other midrange drums (congas and so on), and again, that's just to tighten it up. If you find yourself having to EQ in order to "fix" the reverb then you've used the wrong reverb.

Hope that helps.

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