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Discovery's reason for using Oprah...
| quote: | | "We thought that Oprah has that iconic voice," said W. Clark Bunting, president and general manager of the Discovery Channel. "And after hearing a little bit of the read, we just simply said, 'We think this is the person who can really bring life to "Life."'" |
And when asked how much of the decision was based solely on name recognition...
| quote: | | "I think that, you know, part of the decision is really the quality and the timbre of her voice. The reading is amazing, and above and beyond that, Oprah was a huge fan of 'Planet Earth.' I think, if there was one super fan for 'Planet Earth'. This is something that she was very excited about, wanted to be part of, and we were just absolutely delighted and excited to have her as part of this project." |
In reality...
| quote: | Oprah Winfrey will add a cable television network to her stable of media properties in 2009 with the formation of “OWN: The Oprah Winfrey Network.”
The network will be formed in a joint venture between Harpo Productions and Discovery Communications, the company announced today. The channel will displace the eight-year-old Discovery Health Channel in more than 68 million homes. The channel will be coordinated with Ms. Winfrey’s Web site, Oprah.com. |
http://mediadecoder.blogs.nytimes.c...communications/
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