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SYSTEM-J
IDKFA.

Registered: Sep 2003
Location: Manchester
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Sep-12-2010 17:22
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SYSTEM-J
IDKFA.

Registered: Sep 2003
Location: Manchester
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Re: Re: Re: Re: Re: Re: Re: Re: deadmau5 will be playing at the MTV VMA's tonight
| quote: | Originally posted by EddieZilker
My intent with the word, trend, was meant to indicate the totality of marketing goals and strategies involved associated with their product(s). Armada, used as my example, is a company which seems strategically positioned to take advantage of the market as it appears to be shifting. |
Right, but in worldwide terms this commercial colonisation of dance music has been going on for over 20 years, and pop music has been exploiting dance music for far longer than that. The US tends to be a late bloomer, rather than a pace-setter. If dance music suddenly becomes more popular in America it's more likely to be a symptom than a cause of an overall change in dance music.
You'll probably get a lot of watered-down, bastardised and commercialised music as a result of a popularity spike, but at the same time there'll probably be a lot more good events spring up. You can't have a thriving underground with no commercial response, and vice versa. Dance music is probably more popular in the UK than anywhere else in the world, but I wonder how many American cities can rival mine for nightlife.
___________________
Mixes:
> Maximum Elevation [Progressive House]
> DI.FM 26th Anniversary Guest Mix [Progressive House]
> Live @ Dance:Love:Hub London, 11.10.2025
> Higher Peaks [Progressive House]
> Dance:Love:Hub Afterparty (The Return) 23.11.24
Like these sets? Come see me play live at Kibosh in Manchester: https://www.instagram.com/kibosh.mcr/
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Sep-12-2010 18:33
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EddieZilker
This is the dance.

Registered: Jan 2009
Location: Marijuana Sex Camp
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Re: Re: Re: Re: Re: Re: Re: Re: Re: deadmau5 will be playing at the MTV VMA's tonight
| quote: | Originally posted by SYSTEM-J
Right, but in worldwide terms this commercial colonisation of dance music has been going on for over 20 years, and pop music has been exploiting dance music for far longer than that. The US tends to be a late bloomer, rather than a pace-setter. If dance music suddenly becomes more popular in America it's more likely to be a symptom than a cause of an overall change in dance music. |
I'd have to agree, 100% with this.
| quote: | Originally posted by SYSTEM-J
You'll probably get a lot of watered-down, bastardised and commercialised music as a result of a popularity spike, but at the same time there'll probably be a lot more good events spring up. You can't have a thriving underground with no commercial response, and vice versa. Dance music is probably more popular in the UK than anywhere else in the world, but I wonder how many American cities can rival mine for nightlife. |
If only I lived in a major city and not a back-water college town. I'd be able to speak to it with a more informed voice. As things stand, currently, I am invested in the making music side of it with zero interaction with the commercial part, apart from reading, here. I don't go to clubs. Even if I lived near them, I'd probably still have no interest in doing so.
Judging by prior experience, however, you're not going to find a scene as cultivated as what you enjoy in Europe, today or in the near future. To dovetail into your point above, what you would find in America is a fractured scene. You have the commercial clubs and the corporate raves but those have largely been homogenized in one form or another. Not that you wouldn't find some place on some night, entertaining, but really I think it's boiled down to the same club politics and drama and fairly dispensed with the good will exhibited, here, at the high-water mark of the rave culture in the late nineties.
To be fair, maybe clubs are what they are, no matter your geography. Whether you turn the flood lights on here or in London, when the club has just emptied, the illusion is ripped and you're still left with blood and vomit stains in the corners underneath the layer of cigarette ash and spilled Kamikaze. I have reason to believe the scene in your area is more advanced but I question if, in my years, I would see it in the same light as you or would I be more jaded about it all.
Then you have what I refer to as the club refugee cooperatives. Small bands of friends and acquaintances, similarly minded, who are utterly tired of the 21+ scene and its attendant drama. They get together at someone's house, pass the pipe, have a few beers and sometimes even barbecue while their friends take turns on the deck.
In many ways, it resembles the get-togethers of my parents had with their friends. Where as, it would appear that electronic music enjoys main-stream success in Europe, in America, it is the new folk music. Banjos and guitars have been replaced with turn-tables. If I could find one of these places, I'd probably hang out, there.
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Now with extra singles!
my old stuff, not quite up to snuff - but I still dig it - UPDATED 9/23/2012
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Sep-12-2010 19:45
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