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They're going for the DJM800 'FX + stuff' market, quite possibly for all those fidget house people who can't let a track play for more than 20 seconds without a stutter or a spinback. A&H haven't done a mixer with FX other than filters before, so this does offer something they haven't before.
It's got a built-in soundcard, so for example this + a Kontrol X1 + a laptop with Traktor would be all you'd need... no additional sound card. Xone:4D obviously has this, but it's huge. And obviously you won't be able to rely on it being in the booth when you play in clubs.
Filters on every channel - well, Pioneer did that to an extent with the DJM800, but these look more powerful and you've also got delay, reverb, a resonance sweep effect, 'MOD' (flanger?) and 'DMG' (a bitcrusher or distortion maybe?) on each channel. Again - the 800 had the ability to put a bitcrusher and a simple sweep effect, but these look much more powerful.
When I say 'powerful', I primarily mean they give you more control, which - if you do use effects - means you can use them more subtly, which is vital IMO. If you don't use effects, surely you'll appreciate that DJs who rape the orange button might become a bit more controlled with this mixer?
I guess we'll have to wait for the proper release to find out exactly what the beat-synced effects can do.
So no, not massively exciting, but it could quite happily replace the DJM800 in some clubs, if the thick modern DJ population don't decide that it looks a bit too complicated for them... which they might.
We said there wasn't a place for the DJM700, but that's been quite popular as a cheaper alternative to the 800!
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Stu Cox | 

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