quote:

Gimmick For other uses, see Gimmick (disambiguation). In marketing language, a gimmick is a unique or quirky special feature that makes something "stand out" from its contemporaries. However, the special feature is typically thought to be of little relevance or use. Thus, a gimmick is a special feature for the sake of having a special feature. It began, however, as a slang term for something that a con artist or magician had his assistant manipulate to make appearances different from reality. Such things as the manipulating of a gaming wheel led to the idea of a "gimmick" being used. [1] In marketing, product gimmicks are sometimes considered mere novelties, and not really that relevant to the product's functioning, sometimes even earning negative connotations. However, some seemingly trivial gimmicks of the past have evolved into useful, permanent features. According to the OED, the word is first attested in 1926, defined in the Wise-Crack Dictionary by Main and Grant as "a device used for making a fair game crooked". Finding a successful gimmick for an otherwise mundane product is often an important part of the marketing process. For example, toothbrushes are often given various gimmicks, such as bright colors, easy-grip handles, or color-changing bristles so they appear more exciting to consumers. This is often done when trying to appeal to children or excitable adults, who often get more excited about the gimmick than the product. Electronic toys and hand-held devices are often appealing because of a gimmick that they offer. Major product features which are poorly designed become known as gimmicks to the product users. Plastic devices often suffer from weak structural components or fragile construction, leading to deforming and cracking of the over-strained and poorly engineered mechanisms. This leaves the owner with the basic functions of the item and the gimmick disabled or, in the case of very cheaply produced products, the gimmick broken completely from the main body of the item.

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Originally posted by chinamon chinamon is INCH MOAN. LOL so fitting.

That being said, it's a good thing for a Canadian producer to be so big in the world...

And his show productions are pretty cool...

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Originally posted by chinamon chinamon is INCH MOAN. LOL so fitting.

Good for him. He deserves this level of success. Even though I'm not a big fan of Deadmau5, I must admit his productions and live show are top notch.

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Soundcloud
Resident Advisor

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Originally posted by kotsy mau5 is only where he is today because he dated sydney blu

only if you were of legal age back in the day...


























Good for him, he deserves it

I thought we're talking about Baby Joel

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Just surrender yourself to the rhythm,
With your hands up in the sky,
Feel the energy deep inside your system
And leave this world behind...

quote:

Originally posted by Owen M It's funny when people use his first name like they grew up with him.

this

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i really only come here for the fat pie guy threads

NOTHING LASTS FOREVER

it's kind of a cosmic-scale joke. i wouldn't be surprised if holden would play this track in one of his sets these days.

I dread the day 10 years from now everyone is going to be wearing Mau5 heads for Halloween like Daft Punk masks, oh wait they already are.

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Double post, but I can't delete it lol

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quote:

Originally posted by jad Good for him. He deserves this level of success. Even though I'm not a big fan of Deadmau5, I must admit his productions and live show are top notch.

why does he deserve this level of success? Everyone says that but no one ever explains why he deserves it.

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quote:

Scott has been introduced to the rave scene, and Ecstasy, by Craig. The two of them go out on the weekends, with some of Craigs friends, and stay up all night, dancing in a drug-fueled trance.

Last edited by Moral Hazard on Apr-26-2011 at 07:48