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birante
Mpreisident

Registered: Nov 2006
Location: in the forest obv
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c'est long mais ça vaut la peine d'être lu, tout est dit. le commerciale étant à son plus haut niveau, c'est le moment où les vrais fans vont revenir vers quelque chose de plus underground. 
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JOOF:
[...]I believe in 10-year cycles in the music industry and I’ve seen them come and go in my career. There’s always a familiar pattern within these cycles, especially with commercialism. Something good comes along, then all the big corporate companies/artists/DJ’s/agencies jump on it cashing in…trashing the good thing we used to have. I may come across as a purist sometimes, I assure you I’m not. I’m just a bloke who’s passionate about the more specialist side of things. I have nothing against commercialism; in fact it reignites the underground scene and is an important tool. We’re currently at the height of commercialism in the Trance World at the moment. Music has gone very pop and generic. DJ’s have become celebrities. Trance communities have got confused with a mixture of specialist and commercial fans not understanding each other and constantly fighting on their forums. The natural split is starting to take form. Specialist music lovers have stopped going out to mainstream Trance nights, it doesn’t interest them seeing a celeb DJ playing all the anthems. They want their hit of serious music, and want to be entertained by new fresh music. The specialist DJ’s, are finding it extremely hard to find gigs that don’t exist. History always shows, that’s it’s these very people that are frustrated with the current musical climate that start up their own nights. Danny Rampling, Paul Oakenfold, John Digweed, and Carl Cox even myself all did it! (These where the days when we were unknown new DJ’s). We had nowhere to play/go out that suited us so we made our own nights! This is what the Trance World is screaming out for today. These nights will guarantee you’ll be playing out every weekend. If I go back a few years I held six weekly residencies in London alone. All these weekly gigs were places I could play the music I loved. There was a regular roster of DJ’s that I played alongside, all with plentiful gigs. It’s a perfect time to start your own night. The specialist Trance scene is not in a healthily place at them moment (the current promoters just seem to be playing safe booking commercial DJ’s), but we know there is a hunger for it. . The Worlds economy is in a very bad way too meaning there are plenty of clubs/pubs out there struggling to pull people into their venues. This is an ideal time to approach them because we know they won’t try and charge you a fortune for venue hire. If anything you should be angling to get the venue for free. My advice is to start small. All the World best underground nights start this way. 100 – 200 capacity venue is perfect (even a pub!). If you gather together your DJ’s for the night each will bring alone a good 20 – 30 people (fellow music lovers), before you know it you have 150 people. There in no better party than a small intimate venue with familiar people/faces all enjoying the same vibe. You know for sure those people will come back to then next event and bring more friends. Word of mouth will do the rest and before you know it, this will be a regular event. These are the best events I’ve ever played in my career, I actually crave them today and am actively searching to play more of them. It may seem a daunting task to put on your own night, I promise you it isn’t. The club/pub with take care of the actually running of the night leaving you to promote and set things up. The scene desperately needs these new nights to introduce people to a more specialist market. As things stand we have no gateway to this in the Trance World, people try a regular Trance night, find it too commercial then move to something else musically. If I go back a decade we had a plethora specialist nights in every city across the UK, and the World. The saturation of the commercial World is offering a perfect platform for you to start your own events, as people are hungry for something new, fresh and interesting. History shows this is what people are looking for. Internet (Facebook etc) provides the perfect tools for you to spread the word. In this specialist World you’ll find similar people unite supporting the special events you are providing, they become ‘family’. You’ll even have fellow promoters from other cities helping with promotion, offering you gigs and you’ll do the same back because you all share the same passion. This wonderful World needs to come back, it just takes motivation from yourselves to do it. This is where I found my gigs at the start of my career, we made our own events thus launching my own DJ career as a DJ without any production. The days of true DJ’s will come back and you can play a part of this. I will help in any way possible giving advise here or even playing for one of your shows where possible! I’m 100% behind supporting the specialist scene. Summery The commercial Trance World is the only scene that is competition led, as opposed to performance led. It’s all about winning best DJ awards, best radio shows, best resident, best album; then they hold their trophy at the end of it and get gigs from this. This award should actually go to the IT team! I’m letting you know this because if you chose this path as a career, you have to know what you are up against. It’s an unfair World. No matter how good you are, you need to join this competitive game. It reminds me of the pop World where you need an infrastructure in place for things to happen. If you chose the more specialist path, the playing field is more even and you can break a career from simply being a good DJ (with no production). Word of mouth is a powerful tool in this World, if you’re good at your art of DJing then people will talk and want to come and see you perform. Remember this is a music lead scene, people don’t care about celebrity DJ, they want a professional performance and to hear new fresh music. In this World you have to be good at what you do, those trophy’s mean nothing. You need to be at the top of your game both as a DJ and musically then the rewards will come to you. As you can see two different Worlds, and I respect both. It takes a lot of hard work and planning on the business side for the commercial guys to achieve their goals, so them reaching the top of the ladder I admire the dedication they put into this. Very clever guys. The same for the specialist guys who dedicate their lives to music alone, this I can relate too. Ultimately you are the one who can make things happen by being motivated. Things don’t come to you….you have to get of your backside and make them happen. Good luck J |
___________________
Yesterday is Apero, Today is Apero, Tomorrow is Apero
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Jan-05-2011 20:15
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matviscafcb
re(t/n)ard

Registered: Jul 2007
Location: dans un buisson
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Jan-06-2011 19:47
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greg69
maydayrator

Registered: Dec 2005
Location: Panam
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Jan-06-2011 23:40
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Techno Coud
Senior tranceaddict

Registered: Sep 2008
Location: Not here, but there
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Il est vrai que nous sommes assez limité... L'Est l'avenir? Pologne Ukraine? Semble alléchant, je me tourne également vers ces destinations exotiques 
Me concernant, j'avoue que c'est plus le jour après jour qui me dérange. Ne pas avoir d'event Trance en semaine, ok, mais en WE sur des grandes villes je trouve cela particulièrement désespérant (cf. si après). Pas besoin d'avoir du TOP 10 toutes les semaines. Du Temple One, Cressida, Thrillseekers, Glenn Morisson, Kristina Sky etc. me vont très bien 
La question est donc pourquoi? Pourquoi pas de Trance en FR? Un vaste débat qui a déjà lieu ici... Mais je vois avec les soirées au Yono ou au Be There, cela semble bouger. Après il nous faudrait un line up plus international
Je viens de passer 2ans aux USA, Los Angeles ---> pas vraiment Trance, même si ce pays offre d'excellents producteurs Trance - DJ Eco, Markus Schulz, Tritonal etc. chacun ses gouts.
Et pourtant, je trouvais de quoi faire le lundi soir, le mercredi soir, le jeudi, vendredi et samedi... Trance!!! Sans parler des soirées House etc. Impossible de dormir!
Évidemment ce n'était pas du les jours du top 10, mais c'était le pied! Alex M.O.R.P.H., Tritonal, Sean Tyas, Aly & Fila, The Thrillseekers, Solarstone, Tatana, Matt Darey, Cerf Mitiska & Jaren, Menno de Jong, Daniel Kandi, Super8 & Tab, Cressida, Heatbeat, J00F etc. Et ils venaient dans des boites paumées au fin fond de la banlieue de L.A. ou des petits festivals locaux!
Des DJ (de TA US par ex.) du coin faisaient l'opening pour une bouchée de pain, voire gratuitement. Des DJ du coin qui assuraient déjà par leurs relations la promo et des entrées pour l'organisateur.
Les boites n'étaient pas souvent pleines, mais rassemblaient toujours au minimum une centaine de personnes. Les différentes communautés web (dont TA US) passaient le mot, accueillaient avec bras ouverts les nouveaux venus (dont moi) et intégraient les nouvelles personnes. Pas de chichi, tu aimes la Trance, alors tu fais partie de la famille. Tout cela a donc contribué à assurer le succès des petits events en semaine et WE.
Enfin, certaines boites ou organisateurs utilisent les forums Trance pour demander à l'avance quels DJ les clubbers souhaitent voir et tâter ainsi la popularité future de telle ou telle soirée.
De fait, lorsque le JOOF en question parle de deux mondes et de se lancer c'est bien le point. En effet après ces petits gigs, certains producteurs aimaient à se balader, voire danser, dans la foule et papoter avec les clubbers, choses impossibles à faire en big event.
En conclusion, si de petites boites merdiques du fin fond de L.A. attirent de bon producteurs, pourquoi pas chez nous?
Quitte à me faire des amis, après avoir vu une autre communauté Trance dans une situation identique à celle de la France (faible implantation de notre musique), une question émerge : est-ce que la communauté Trance FR serait capable de soutenir un proprio de club qui ramènerait un DJ international? Si nous pouvions garantir à un club owner un certain nombre d'entrées, celui-ci ne prendrait-il pas plus volontiers de risques?
Je dis ça moi, je dis rien hein. J'connais peu Paris Trance by night. Je souhaite juste être éclairé 
Bon, c'était mon pavé "il est 2h du mat' et j'veux pas aller au lit, c'est trop bon d'écouter de la Trance". Rien de tel qu'un bon classic "Perry O'Neil - Kubik" pour finir 
Cheers y'all!
___________________
Hum... What country next?
Last edited by Techno Coud on Jan-07-2011 at 01:13
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Jan-07-2011 01:06
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