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Zak McKracken
Trance
Registered: Jun 2003
Location:
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| quote: | Originally posted by Beatflux
Ya, you would think so. |
no someone said it once to me lol.
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May-11-2011 21:41
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DJ-Igloo
Alter Ego Records A&R

Registered: Jun 2004
Location: United States
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| quote: | Originally posted by Storyteller
I've never done it any other way than by email. Make sure the receiving end (thinks that he) gets an exclusive copy of the demo. Only share private soundcloud tracks as demos or get some webspace which you can link to directly (all those download sites with download links you have to wait for suck). Make it as simple and exclusive as possible for the label to listen to your music. Adress them in the email personally and if you happen to know (talk to/with) any artists on their label do a bit of careful name dropping. Always worked for me. Back in the days when I was sending out demos often I had a near 100% response rate. Not always positive but that's still better than being left hanging in the air.
Oh and keep it simple. Not too much text. |
Totally 100% Agree with this.. I wish more artist would follow this method.. Out of the several record labels I A&R for, the most annoying thing is you get emails that read as follow..
""Hello
my name is blah blah aka (DJ blah blah). I have tracks published in
beatport.com, audiojelly.com, blah.com etc...
My tracks have been supported by great Dj's included (Name Dropping here). Track title is a Trance Track or Uplifting Trance with a epic melody and great break.
i hope you like
(followed) by a megaupload or sendspace link, those are so annoying)
btw I also Host 3 weekly radio shows on blah blah blah so I can promote the track if you sign it etc.. etc..""
^^ To be honest when I see emails like this, I hardly give it time of day tbh. If you can't take the time to make a proper email, with the vital info, not some hab dash.. Then you didn't take a proper time with your track and its not worth my time.. I know that sounds harsh, but in the world of labels, we don't want something that is piss poor or half ass. We need something that will be exclusive, and will drive sales for the business.. Keep in mind labels just like any corporation, the goal is to make money, we wont support faulty product because we cant profit from it, but if someone takes the time to write a proper email that is straight and to the point, and well written. Then, we usually take the time to listen, and even offer constructive help to that artist, in either improving their sound, or their goals of the track in general.. This is my 2 cents, take it for what its worth I guess. I'm just trying to help you avoid getting let down at what ever cost.
___________________
David & Carr
Alter Ego Records A&R, Producer, DJ
e :: [email protected]
w :: myspace.com/davidandcarr
w :: www.alteregorecords.com | www.davidandcarr.com
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May-12-2011 02:20
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DJ-Igloo
Alter Ego Records A&R

Registered: Jun 2004
Location: United States
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| quote: | Originally posted by cryophonik
I see your guys' points, but I think that it's unfortunate that apparently many labels don't seem to take into account the fact that most young producers focus their time and energy on making music, not marketing themselves. So, it's understandable that most of them are somewhat clueless when it comes to submitting their work to labels. It makes you wonder how many other potential Deadmau5's have been overlooked simply because the labels didn't like the way they presented their submissions. |
I totally understand what your saying there. I agree it has become the sad face of the music industry theses days, with the majority of your product either being digital, or "a branding" per say.. If a young producer does try to take an effort at a proper demo submission, I do try to advise and help them out.. I offer up my msn every day to young artist, that I feel could benefit from another brain taking a look at their track from the outside. I do try to keep in mind, if certain people hadn't taken me under their wings, where would I be now.
I'd like to also add, that yes 70-80% of the time as an A&R is spent waiting for emails to come to you, but many label A&R's forget your job is to find these talents and bring them to the label, hone them, and turn them in to a profit machine (sorry speaking from the label side not the artist atm).. The great labels, and A&R are not just getting emails, but actively searching for talent to..
___________________
David & Carr
Alter Ego Records A&R, Producer, DJ
e :: [email protected]
w :: myspace.com/davidandcarr
w :: www.alteregorecords.com | www.davidandcarr.com
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May-12-2011 02:57
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Prototrance
AKA Narel & Suffuse

Registered: Mar 2002
Location: Melbourne, Australia
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| quote: | Originally posted by DJ-Igloo
I'd like to also add, that yes 70-80% of the time as an A&R is spent waiting for emails to come to you, but many label A&R's forget your job is to find these talents and bring them to the label, hone them, and turn them in to a profit machine |
Yet you admitted that if the email doesn't look right, you don't bother listening to the demo, these statements seem to exclude each other.
I find it difficult to understand how as A&R you can dismiss a demo based on inferences made on the presentation of an email when what you are meant to be assessing is a song.
If a label hasn't got time to listen to every demo, it shouldn't ask for demo submissions, it's unfair, there is a person at the end of that email who has poured their time and creativity into a song which is more often than not met with complete silence.
___________________
SOUNDCLOUD UPDATED
http://soundcloud.com/narel-1
Latest releases:
Audio Noir 'Revelation' (Narel Remix) (Bonzai & Perfecto)
06R 'Air 2.0' (Narel's Warm Air Remix) (Green Martian)
Narel 'The Machines Were Dreaming' (L*C*D Recordings)
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May-12-2011 03:55
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DJ-Igloo
Alter Ego Records A&R

Registered: Jun 2004
Location: United States
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| quote: | Originally posted by Prototrance
Yet you admitted that if the email doesn't look right, you don't bother listening to the demo, these statements seem to exclude each other.
I find it difficult to understand how as A&R you can dismiss a demo based on inferences made on the presentation of an email when what you are meant to be assessing is a song.
If a label hasn't got time to listen to every demo, it shouldn't ask for demo submissions, it's unfair, there is a person at the end of that email who has poured their time and creativity into a song which is more often than not met with complete silence. |
You, have pointed out the great catch 22 situation facing label(s) in the 21st century. I know I'm contradicting my self here, but I'm trying to be honest about what happens in the industry.. Now granted a label(s) ask for demos, and we say we don't have time to go through every track that gets sent to us. The fact is we have to weed through so much garbage to actually find gems. Truth be told yes smaller labels, go through their emails a bit more thoroughly then mid size to large labels. Truth be told, that the mid- to large size labels have their rosters and their focusing on building the talents they have (keep in mind a way labels make money now of days is through marketing their biggest acts). Where as smaller labels, have the time to focus on emails being sent them because they aren't being flooded with 100s+ a day. Think of it in this aspect. Your house needs repair, before you start repairs, you take bids from all these repair contractors etc. 9 times out of 10, you would choose the one that is; well mannered, intelligent, quality products, and so forth. Your not going to chose from one that shows up with 5 day old jeans, a ripped up t-shirt that smells of beer and cigars. (I know that's a horrible analogy, but its the best I could think of at the present time).
If that song is the soul of your creativity and you have poured hours upon hours into it, would you send it to a label, with piss poor grammar, and a paragraph that inflates your ego, and bunch of nonsense that dances around what the email is actually about, or would you make as professional sounding as you can. Once again I state, labels are businesses and they are out to make profit to stay in the game, if you aren't willing to take the time to make your product)(Track, Email, and etc)worth while, they aren't going to give you a worth while. Its the sad but honest truth.
___________________
David & Carr
Alter Ego Records A&R, Producer, DJ
e :: [email protected]
w :: myspace.com/davidandcarr
w :: www.alteregorecords.com | www.davidandcarr.com
Last edited by DJ-Igloo on May-12-2011 at 04:26
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May-12-2011 04:20
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DJ-Igloo
Alter Ego Records A&R

Registered: Jun 2004
Location: United States
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| quote: | Originally posted by Beatflux
How long do you guys usually take to listen to a song anyways? |
Honestly, it all depends, I first glance through the track to common points IE 1:00 marker etc where the key phrase changes happen in the song. If I what I like what I hear, then I will throw it on my iPod for a 2nd listen (I normally do this while I go to Starbucks due to I also help run one of the labels I work for). I give it a good once over, If I like the full track, I then go over it with my team. If they want to purse with the artist, we try to put together a polite response offering our view, and critique on the track, this includes constructive criticism. Then hopefully from there, we begin signing the artist.
___________________
David & Carr
Alter Ego Records A&R, Producer, DJ
e :: [email protected]
w :: myspace.com/davidandcarr
w :: www.alteregorecords.com | www.davidandcarr.com
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May-12-2011 05:41
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Prototrance
AKA Narel & Suffuse

Registered: Mar 2002
Location: Melbourne, Australia
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| quote: | Originally posted by DJ-Igloo
If that song is the soul of your creativity and you have poured hours upon hours into it, would you send it to a label, with piss poor grammar, and a paragraph that inflates your ego, and bunch of nonsense that dances around what the email is actually about, or would you make as professional sounding as you can. Once again I state, labels are businesses and they are out to make profit to stay in the game, if you aren't willing to take the time to make your product)(Track, Email, and etc)worth while, they aren't going to give you a worth while. Its the sad but honest truth. |
I appreciate I'm at the utopian end and I confess to have never run a label but I maintain A&R should listen to what they are sent - while we're using proverbials and analogs 'don't judge a book by it's cover'.
___________________
SOUNDCLOUD UPDATED
http://soundcloud.com/narel-1
Latest releases:
Audio Noir 'Revelation' (Narel Remix) (Bonzai & Perfecto)
06R 'Air 2.0' (Narel's Warm Air Remix) (Green Martian)
Narel 'The Machines Were Dreaming' (L*C*D Recordings)
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May-12-2011 06:12
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Storyteller
Supreme tracneaddict

Registered: Feb 2005
Location: The Netherlands
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May-12-2011 08:15
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