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| quote: | Originally posted by SYSTEM-J
That's only part of it. I find it extremely strange that you would use fictional examples to try and draw real-world conclusions. These imaginary examples are also very leading, actively telling the survey taker how they listen to this fictional DJ and how much they respect certain online commentators. This is very, very poor practise when composing a survey. If your aim is to find out how much influence negative word of mouth has on people's perceptions of DJs, then it is begging the question to tell people how much they respect certain sources. A large percentage of people out there probably don't give the slightest shit about what people on forums have to say, which would obviously have a massive influence on your outcome.
I also hope you are not just taking results from online forums, for that reason. People who are active on EDM forums are more likely to value the opinions expressed on forums and other similar online outlets. The average clubber usually has quite a different outlook on these things. I understand it's difficult to find a suitable sample base, and you can't really give people a survey in the middle of a club, but this whole imaginary scenario you've created seems extremely forum-oriented.
I haven't completed your survey, because I think it would be better if you redesigned it and tried again, but I also didn't notice much information collated about the demographics. The only question I saw was "Are you 18 or over?" Maybe there are more questions at the end of the test, but I strongly advise you to put in questions allowing you to see demographics. Again, online forums are not representative. On the most obvious level, you don't get many girls on EDM forums, but if you go to most EDM clubs or events, there are usually lots of girls. This may be a stereotype, but it's one worth exploring and monitoring so you can ensure no data skew.
You should also take into account that different scenes operate in different ways - fans of drum 'n bass, for example, are quite a different crowd to trance fans and this may reflect in how they communicate about the music. I know your opening post says you're specifically thinking about trance, but you only use the term "EDM" and it's extremely myopic to just conflate the two and assume the whole EDM scene works just like the trance scene. It doesn't.
I also find it incredibly strange that you're trying to gauge something general ("negative comments") through an incredibly specific scenario. It seems as though you've taken a personal scenario that has happened to you, generalised it a bit and tried to create a survey out of it. I think this is exactly the wrong way to go about it. Your survey makes massive assumptions about the behaviours and habits of the participants, which are going to be hugely detrimental to its impartiality and accuracy. I would recommend a much more straightforward survey asking participants a series of simple, non-leading and universal questions like "Do you use online music forums?" or "Where do you hear about new music?" to try and gain an accurate picture of how EDM fans interact with the outlets where they might hear negative word-of-mouth comments. You could then think about asking questions like "How much influence does the opinions of others have on your perception of an artist?"
I'm going to be perfectly honest here. When I was at uni I used to get surveys in my inbox from students regularly, and almost without exception they were extremely poorly formulated. I used to write long and thoughtful responses like this to try and help out the students in question, but I soon grew sick of putting so much effort into thinking about someone else's work. This survey is exactly like most of them. I think you're trying far too hard to incorporate your specialist interest into a serious business degree, and I also think you need to have a serious read of a book explaining good survey practise. |
I will be modifying my survey for a more general music audience. I will also be posting this on other music forums. And there are demographic questions and questions asking about various moderating scenarios towards the end of the survey. I get most of your points. I admit that some of my manipulations in the survey seem a bit rigid but they are necessary to differentiate between different hypothesized groups of consumers. This is the quickest way to get respondents by having them imagine real life scenarios. I understand this limits the validity of the survey, but I have not much time to incorporate and analyze open-ended questions. You raise valid points, and ideally I should be looking to ask them but they require more time and effort. I have 2-3 months to gather data, analyze and write 20,000 words. Thanks for taking the time to feedback!
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New PROGRESSIVE MIXES
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u could put it that way
